🚀  Introducing Custom Activities: Connect the dots of EVERY lead and prospect interaction
Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years
outbound sales

Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

Excerpt from the 2nd edition of From Impossible to Inevitable 2nd Edition
Aaron Ross
8 min read
How Twilio nailed a billion-dollar niche by walking in its customers' shoes
sales strategy

How Twilio nailed a billion-dollar niche by walking in its customers' shoes

Twilio is a “cloud communications platform as a service” company based in San Francisco valued in billions. Founded in 2008, Twilio reached $100 million in annual revenue in 2014 and $600-plus million in 2018.
Aaron Ross
8 min read