Crystal Williams

Crystal Williams

Sales expert and former Close Marketing Associate, Crystal has spent her career using her communication skills to connect with people and help them achieve their goals.

7 posts


Microconf 2016 Q&A with Steli Efti & Hiten Shah
Sales Skills

Microconf 2016 Q&A with Steli Efti & Hiten Shah

If you're an entrepreneur running a self-funded startup, here's the full recording of a Q&A session with Hiten Shah & Steli Efti at Microconf 2016.
Crystal Williams
May 12, 2017
How to follow up with sales prospects in 2019 [1 hour crash course]
B2B Sales

How to follow up with sales prospects in 2019 [1 hour crash course]

The first call. The first email. The first meeting. Getting the ball rolling is the easiest step but if you don’t have a follow-up plan, you’ve already lost. Why? Because amazing deals and valuable relationships don’t happen on the first try, or even the second or third try.
Crystal Williams
May 10, 2017
Free book: The Follow-up Formula: How to Get Everything You Want by Doing What Nobody Else Does
B2B Sales

Free book: The Follow-up Formula: How to Get Everything You Want by Doing What Nobody Else Does

The follow-up bible has arrived! Grab your free copy of The Follow-up Formula: How to Get Everything You Want by Doing What Nobody Else Does.
Crystal Williams
April 26, 2017
NYC Enterprise Sales Forum: Fireside Chat with Steli Efti
Enterprise Sales

NYC Enterprise Sales Forum: Fireside Chat with Steli Efti

Steli recently gave an interview at the NYC Enterprise Sales Forum, a community for B2B sales professionals involved in complex sales cycles. Whether you’re doing enterprise sales or not, you'll still get value out of listening.
Crystal Williams
April 25, 2017
These 3 mistakes when choosing angel investors WILL sabotage your startup
Startup Sales

These 3 mistakes when choosing angel investors WILL sabotage your startup

Selecting angel investors is a minefield: Play the game right and you’ll win. One wrong step and it’ll blow up in your face. But the dream of riches and Techcrunch-fame distracts many founders from the truth until it’s too late.
Crystal Williams
March 23, 2017
B2B sales hiring for startups [1 hour crash course]
Sales Hiring

B2B sales hiring for startups [1 hour crash course]

Ready to hire salespeople but don’t know where to start? You’re in the right place. Steli Efti, the CEO of Close, recently did a webinar on B2B sales hiring. Although it’s geared towards B2B companies and startups, the principles can be applied to most companies.
Crystal Williams
February 15, 2017
Controlling sales conversations: 3 steps to keep your sales calls on track
Cold Calling

Controlling sales conversations: 3 steps to keep your sales calls on track

Imagine yourself telling a difficult prospect, “You've enlisted my expertise and you've rejected it to go on the way you've been going. I'm not interested in that.” Before you can walk away, the once reluctant prospect is now anxious to do business with you.
Crystal Williams
December 7, 2016
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