Jo Johansson

Jo Johansson

Content strategist and marketing consultant for SaaS brands, Jo has worked with SaaS brands big and small, including Automattic, inSided, Troops, Geckoboard, Junto, and Close.

9 posts


Getting started with storyselling: How your salespeople can close more deals by telling stories

Getting started with storyselling: How your salespeople can close more deals by telling stories

The first potato chip ever made was intended as an insult. The year was 1853. George Crum was a chef at the upscale Moon’s Lake House in Saratoga Springs, NY. One day, a patron complained about Mr. Crum’s fried potatoes. He called them soggy and bland. He sent them back and demanded a new batch.
Jo Johansson
October 26, 2016
Sales CRM case study: How the Bentley of calculators stays relevant and drives sales with Close
Sales Tools

Sales CRM case study: How the Bentley of calculators stays relevant and drives sales with Close

Monroe Systems for Business has a legacy like few other companies. The inventor, manufacturer, and supplier of commercial calculators was founded in 1912 by Jay R. Monroe. Today, the 104-year-old company is a household name to accounting professionals.
Jo Johansson
August 24, 2016
Product update: Phone settings - Introducing a new, smarter UI for better visibility
Close Features & News

Product update: Phone settings - Introducing a new, smarter UI for better visibility

Calling is a central part of your day. That’s why we work hard on improving the experience. We’ve updated the phone settings page to give you a better way of managing your phone numbers and give you more visibility and control over your numbers.
Jo Johansson
August 18, 2016
Stay calm and close deals: How to effectively deal with stress in your sales team
Sales Management

Stay calm and close deals: How to effectively deal with stress in your sales team

Commissions. Quotas. Competition. There are plenty of stress triggering factors in the daily life of a salesperson. By nature, salespeople are put in situations that create a high-stress environment.
Jo Johansson
July 27, 2016
How our remote team works better together: Snapchat as an internal communications tool
Sales Tools

How our remote team works better together: Snapchat as an internal communications tool

About two months ago, we started getting really into Snapchat. Not in the Kardashian sense. But as an internal communications tool for our growing remote team. While the Close HQ remains in San Francisco, the majority of our team members are nomadically spread across North America, Europe and Asia.
Jo Johansson
July 20, 2016
"David, I'm not going to buy this": How a 2-minute shortcut turned into a $200 loss
Sales Skills

"David, I'm not going to buy this": How a 2-minute shortcut turned into a $200 loss

I was walking through the Westfield mall in San Francisco when I suddenly hear: “Nice jacket! Where is it from?” I turn around and spot a guy neatly dressed in black plants and a black shirt, standing next to a mall kiosk perfectly located by the huge skylight.
Jo Johansson
June 30, 2016
Product update: Archiving email templates, emojis, revamped Support Center and more
Close Features & News

Product update: Archiving email templates, emojis, revamped Support Center and more

We have a bunch of exciting product updates to share with you that will make your sales process more effective.
Jo Johansson
June 9, 2016
Product feature: Manage expectations by adding a confidence level to your lead
Close Features & News

Product feature: Manage expectations by adding a confidence level to your lead

In Close, the Opportunities feature helps you identify and keep track of deals that are on the verge of closing. Any opportunity that is added to a lead becomes visible on the Opportunities screen to give your team a high-level view of your entire pipeline.
Jo Johansson
May 12, 2016
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