Jo Johansson

Jo Johansson

Content strategist and marketing consultant for SaaS brands, Jo has worked with SaaS brands big and small, including Automattic, inSided, Troops, Geckoboard, Junto, and Close.

16 posts


Getting started with storyselling: How your salespeople can close more deals by telling stories

Getting started with storyselling: How your salespeople can close more deals by telling stories

The first potato chip ever made was intended as an insult. The year was 1853. George Crum was a chef at the upscale Moon’s Lake House in Saratoga Springs, NY. One day, a patron complained about Mr. Crum’s fried potatoes. He called them soggy and bland. He sent them back and demanded a new batch.
Jo Johansson
October 20, 2022
Product update: Drag to reorder contact information, improved call bar and more bug fixes
Close Features & News

Product update: Drag to reorder contact information, improved call bar and more bug fixes

We’ve updated the way you can organize the contact information for your leads, our call bar has been improved and we’ve killed even more bugs. Let’s see what’s new.
Jo Johansson
September 20, 2022
Product update: Goodbye mp3 files—Record and edit your voicemail greeting in-app
Close Features & News

Product update: Goodbye mp3 files—Record and edit your voicemail greeting in-app

When was the last time you updated your voicemail greeting? Now there’s no excuse to have an outdated voicemail message, because we’ve made it easy to record a new one. That’s right, no need to upload mp3 files anymore—in-app recording has arrived. Here come the details.
Jo Johansson
September 20, 2022
Sales CRM case study: How the Bentley of calculators stays relevant and drives sales with Close
Case Study

Sales CRM case study: How the Bentley of calculators stays relevant and drives sales with Close

Monroe Systems for Business has a legacy like few other companies. The inventor, manufacturer, and supplier of commercial calculators was founded in 1912 by Jay R. Monroe. Today, the 104-year-old company is a household name to accounting professionals.
Jo Johansson
February 20, 2020
Product update: Phone settings - Introducing a new, smarter UI for better visibility
Close Features & News

Product update: Phone settings - Introducing a new, smarter UI for better visibility

Calling is a central part of your day. That’s why we work hard on improving the experience. We’ve updated the phone settings page to give you a better way of managing your phone numbers and give you more visibility and control over your numbers.
Jo Johansson
September 20, 2022
Product update: Improved reporting, redesigned API docs, and bug fixes
Close Features & News

Product update: Improved reporting, redesigned API docs, and bug fixes

We’re continuously working towards making Close a better platform for your sales team so that you can focus on closing deals, not doing busywork. Here are the latest developments.
Jo Johansson
September 20, 2022
Stay calm and close deals: How to effectively deal with stress in your sales team
Sales Management

Stay calm and close deals: How to effectively deal with stress in your sales team

Commissions. Quotas. Competition. There are plenty of stress triggering factors in the daily life of a salesperson. By nature, salespeople are put in situations that create a high-stress environment.
Jo Johansson
September 20, 2022
How our remote team works better together: Snapchat as an internal communications tool
Startup Sales

How our remote team works better together: Snapchat as an internal communications tool

About two months ago, we started getting really into Snapchat. Not in the Kardashian sense. But as an internal communications tool for our growing remote team. While the Close HQ remains in San Francisco, the majority of our team members are nomadically spread across North America, Europe and Asia.
Jo Johansson
September 20, 2022
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