Nick Persico

Nick Persico

Nick leads the Sales and Marketing teams at Close and has helped hundreds of startups scale their business through the power of sales.

23 posts


Follow Up, Talk Less, Close Early: Sales Techniques That Will Make You Unstoppable
Sales Operations

Follow Up, Talk Less, Close Early: Sales Techniques That Will Make You Unstoppable

Sales techniques aren’t hat tricks—they’re skills and tactics you can use to win over potential customers and improve your sales process. Use these to close more deals.
Nick Persico
February 5, 2024
NEW: Introducing Close for Android
Close Features & News

NEW: Introducing Close for Android

Ready to skyrocket your sales (no matter where you are)? Take your deals on the go with Close’s brand new mobile app for Android—inbound and outbound calling, push notifications, and more!
Nick Persico
January 9, 2024
Close for Small Business: Features + Workflows to Boost Win Rates
Close Features & News

Close for Small Business: Features + Workflows to Boost Win Rates

Close was designed for small businesses—with comprehensive features, solid support, extensive integrations, and a mobile app—all for a fair price. Learn how to optimize your SMB workflows with Close.
Nick Persico
September 25, 2023
Leverage the Power of AI with the New Close CRM ChatGPT Plugin
Close Features & News

Leverage the Power of AI with the New Close CRM ChatGPT Plugin

Use the new Close ChatGPT plugin to save time building contact lists, summarize your relationship with leads, and generate contextual email drafts.
Nick Persico
September 18, 2023
The Lead Generation Process: Your Most Important Piece of Property
Prospecting & Lead Generation

The Lead Generation Process: Your Most Important Piece of Property

The lead generation process delivers a steady stream of qualified leads. Learn why it should be considered your property and how your own killer process.
Nick Persico
June 30, 2023
The 7-Step Process to Successful CRM Implementation
Sales Tools

The 7-Step Process to Successful CRM Implementation

Ready to level up your CRM game and streamline customer data? This expert guide will show you how to implement a CRM successfully to help close more deals
Nick Persico
May 18, 2023
Book More Meetings With Scheduling Links in Close
Close Features & News

Book More Meetings With Scheduling Links in Close

Sync your scheduling links from Calendly or SavvyCal to Close and insert them into emails with 1-click.
Nick Persico
April 28, 2023
ARR vs ACV: Differences in Metrics & Formulas (Annual Contract Value vs Annual Recurring Revenue) for SaaS
Sales Operations

ARR vs ACV: Differences in Metrics & Formulas (Annual Contract Value vs Annual Recurring Revenue) for SaaS

Nick Persico
November 29, 2022
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