Nick Persico

Nick Persico

Nick leads the Sales and Marketing teams at Close and has helped hundreds of startups scale their business through the power of sales.

23 posts


The founder’s guide to sales operations
Sales Operations

The founder’s guide to sales operations

For those of us in startup world, we’ve all heard and lived the phrase: “Do things that don’t scale”. Feature Announcement Email Sequences: email drip campaigns for salespeople. Schedule sequences of emails to be automatically sent over days or weeks.Learn moreortry for free.
Nick Persico
June 12, 2017
5 actionable ways to improve communication between your product and sales team
Sales Management

5 actionable ways to improve communication between your product and sales team

Through technology and a desire for transparency, companies are finding it easier to get teams to work together.
Nick Persico
March 8, 2017
How HouseCall Pro increased their close rate by 15% using SMS
Sales Outreach

How HouseCall Pro increased their close rate by 15% using SMS

Roland Ligtenberg and his team at Housecall Pro have been using SMS as a critical part of their sales process for some time. We had their team participate in our closed SMS beta to provide that same honest and direct feedback our product team has always relied on.
Nick Persico
January 18, 2017
5 sales trends you must ignore to succeed in 2017
Sales Operations

5 sales trends you must ignore to succeed in 2017

I always find myself stumbling across these articles every new year: Is 2017 The Chatbot Year?, 2017 Will Be the Year of AI, 2017: The Year of Machine Learning, Intelligent Content and Experiences.
Nick Persico
January 10, 2017
Sales pipeline management tips for SDRs & AEs using Close
Close Features & News

Sales pipeline management tips for SDRs & AEs using Close

This is a guest post from Nick Persico. He was one of the first people to use Close, and has been helping teams get the most out of it ever since. He’s now Head of Growth at Close.This post is intended for sales development representatives (SDR) and account executives (AE) using Close.
Nick Persico
March 8, 2016
Training a new sales team? 5 ways to set them up for success
Sales Management

Training a new sales team? 5 ways to set them up for success

If you run an early-stage startup, your first sales hires—and how you train and introduce them to your company—will set the tone for the next stage of your startup’s growth.
Nick Persico
March 13, 2015
It's not enough to ask "How did you hear about us?"
Sales Skills

It's not enough to ask "How did you hear about us?"

Steli’s recent post about determining the ROI of your marketing efforts struck a chord with me. I got the same advice from Noah Kagan when he spoke to the companies going through Techstars Austin last summer.
Nick Persico
March 7, 2015
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