The success of your business depends on the quality of the customers your sales team is bringing in. And for them to bring in higher-quality customers, they need to know as much as possible about each prospect before adding them to the sales pipeline.
That’s why high-velocity sales teams need reliable B2B data providers for faster, more accurate prospecting.
The right B2B data solution gives your team the right information about key accounts, as well as contact information for the decision-makers they need to close the deal with.
But, which sales lead database is right for your team? Which one will get you the B2B data you need (without the fluff you don’t need)?
We’re about to dig into the top tools for high-performance sales teams to get the most from their prospecting and discovery efforts.
20 best B2B data providers for high-performance sales and B2B marketing teams
1. ZoomInfo
Best for: Larger sales teams with a higher budget for prospecting tools
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ZoomInfo is known as one of the largest B2B databases for sales teams, With over 150M contacts and 100M companies in their records.
This includes global data from companies around the world, all of which is gathered and renewed regularly with both AI and human efforts.
ZoomInfo also offers a full set of sales intelligence data tools for sales teams, including buying intent data, conversation intelligence, relationship intelligence, and customized workflows that use your ideal customer profile to trigger actions.
Pricing: No pricing information listed. ZoomInfo pricing plans are customized to the use case, depending on features and functionality, number of licenses, and credit usage.
Free trial: Yes
What people say:
2. Cognism
Best for: Global teams that need highly accurate contact data across North America and Europe.
Cognism is an ideal provider for quality, up-to-date and accurate B2B data. If you need compliant mobile phone numbers, Cognism is a great option.
Top features:
- High quality mobile phone number coverage in the US.
- The most complete data in the EMEA.
- Intent data powered by Bombora.
- Advanced contextual data points and sales trigger alerts.
Pricing: Check out the Cognism pricing page. Try Cognism with 25 free leads.
What customers say:
“Compared to Lusha and ZoomInfo, Cognism has the best level of high-quality, compliant data on the market. Cognism is very forward-thinking, and no other tools provide the breadth of features available all in one succinct platform.” - Metrikus.io"
3. Apollo
Best for: Startups and SMB sales teams
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This B2B data provider comes with a LinkedIn scraper as well as a robust internal database. Real-time updates and enrichment are available, as well as lead scoring that updates in real-time based on the actions your leads take.
Inside their B2B database, Apollo offers a very specific prospect search with over 200 data points, as well as alerts and automatic lead scoring built-in.
They refresh data every 3 months, and will even refund you for bounced emails.
Pricing: Free, or starting at $49 per user, per month
Free trial: Yes
What people say:
4. SalesIntel
Best for: SMB sales teams
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SalesIntel is a data provider that works with a human research team to search for and verify B2B contact data, as well as firmographic and technographic information. The team double checks their own database by calling numbers and sending emails to make sure their bounce rate is as low as possible.
While the database isn’t as large as other tools in this list, SalesIntel offers on-demand research, meaning if you can’t find the information you need, the team is there to find it for you.
SalesIntel also offers website visitor tracking, helping you to identify the B2B companies that are browsing your site.
Pricing: Not listed
Free trial: Yes
What people say:
4. Datanyze
Best for: Sales teams, marketing professionals, and businesses of all sizes
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Datanyze helps you tap into a vast database of over 100 million companies and 50 million contacts to find your ideal customers. With their Chrome extension, you can easily gather contact information from LinkedIn profiles, including verified work emails.
In addition to providing a comprehensive directory of business data, Datanyze also offers a range of tools to help you engage with your prospects. This includes alerts for when a potential lead visits your website, as well as integrations with popular CRMs like Salesforce.
Pricing: Custom pricing based on your business needs.
Free trial: Yes
5. Vainu
Best for: European revenue teams using ABM or TAS methods
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Vainu is a B2B database focused on the European business scene. With it, you get real-time, in-depth firmographic and technographic data sent directly to your CRM.
The tool includes detailed data enrichment, automatic updates to your CRM data, company latest news, and workflow triggers. Their database includes 29M European companies pulled from 260K data sources, and all data is GDPR compliant.
Pricing: Vainu pricing is customized to the business, and depends on how many users/databases you need. Pricing starts at around $7,250 per year for 5 users + an onboarding fee of $675
Free trial: No
What people say:
For a detailed guide on selecting the best CRM for your B2B business, check out our informative article on B2B CRMs.
6. LinkedIn Sales Navigator
Best for: LinkedIn-heavy prospecting teams
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No list of B2B data providers would be complete without LinkedIn. Obviously, this is the place we all go when we need information about people, and many sales reps are using LinkedIn regularly to gather contact data and even do sales outreach.
LinkedIn Sales Navigator is a paid tool that takes your LinkedIn prospecting to the next level. You get advanced lead and company search, recommendations based on ideal customer profile criteria, personal notes and tags on LinkedIn profiles, as well as a direct import into your CRM.
The difference between this and other tools is that you can only base your search on information that’s available on LinkedIn. So the data accuracy is dependent on how often your prospects are updating their LinkedIn profiles and company pages.
If your target market aren’t heavy LinkedIn users, this may not be the right option for your team.
Pricing: Starting at $99.99/month
Free trial: Yes
What people say:
7. Lusha
Best for: Midsize sales teams doing heavy outbound sales
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A high-accuracy B2B database with over 100M business profiles and 15M company profiles, Lusha is a top contender for teams willing to spend a bit to make a lot.
Lusha comes with a browser extension that works on Chrome, Firefox, and Edge. The extension gives you company and contact information at a glance while you’re browsing LinkedIn or other B2B websites. You can also bulk-enrich lists, build saved searches, and automatically keep your CRM data up-to-date using Lusha’s rich API.
Pricing: Free with 5 credits per month, or paid starting at $99 per month
Free trial: Free version
What people say:
If you are interested in more outbound sales tools, we created a list of 20 best outbound sales tools on the market.
8. Clearbit
Best for: Fully-fledged revenue teams using ABM or TAS models across marketing and sales
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Sitting at the higher end of the pricing spectrum, Clearbit offers much more than a simple lead search.
This B2B data provider comes with 5 solutions: Advertising, Reveal, Enrichment, Prospector and Alerts. With specific features for both sales and marketing, this is a tool to consider if your teams are already well-aligned and working within an ABM or TAS sales model.
Clearbit also offers lots of plug-and-play integrations with top B2B sales tools. Their database includes over 200M contacts and refreshes every 30 days.
Pricing: Not listed. Clearbit offers ‘flexible’ pricing plans based on your database size, monthly web traffic, and monthly contacts created.
Free trial: No
What people say:
9. VoilaNorbert
Best for: SMB and startup sales teams that need a simple B2B data tool
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VoilaNorbert is all the function with none of the frills. If you want a simple prospecting tool to get the right contact information and close deals, that’s exactly what VoilaNorbert does best.
This B2B data solution allows you to find email addresses, verify emails, and enrich contacts. It comes with a Chrome extension that you can hook up to your LinkedIn and a functional API.
Pricing: Free, or paid plans starting at $49/month
Free trial: Yes
What people say:
10. UpLead
Best for: SMB sales teams that need deep technographic data
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UpLead is a smaller B2B database that focuses on accuracy: they offer 62M contacts, 14M company profiles, with a 95% accuracy guarantee, and you're able to set all kinds of filters, including for job titles, location, and industry. Not only do they regularly renew their data, but each lead you select also goes through a real-time email verification to ensure your emails always reach their target.
They also offer a Chrome extension that allows you to see contact and technographic data on a B2B website, as well as an in-depth technographic data search in their prospecting tool.
Pricing: Paid plans starting at $99 per month for 170 credits (each additional credit is $0.60). You also get unused credit rollover, as well as a refund for bounces.
Free trial: Yes
What people say:
Psst! Ready to transform your B2B approach? Dive into our guide on the B2B Sales Funnel.
11. Segment
Best for: Inbound sales teams and startups
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This solution offers deep customer data and a well-built API to collect, clean, and control your data. Segment tracks touch points across different channels, including website actions, and translates that into attitudes and buying intent. While mainly built as a marketing tool, Segment can help sales teams that are inbound-heavy to see buying intent data and customer insights.
Pricing: Free, or starting at $120/month
Free trial: Free version (collect data from 2 sources, 10,000 monthly users included), or 14-day free trial
What people say:
12. Leadfeeder
Best for: Inbound-heavy sales process with high-value, low-volume deals
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Leadfeeder gives you hidden data on the people visiting your website, allowing you to discover new inbound leads that haven’t filled out a form yet. With Leadfeeder, you can auto-qualify with behavioral and demographic filters that segment which leads get added to your contact lists.
Pricing tiers go up based on the number of leads identified, not by the traffic on your website.
Pricing: Free version with limited data, or paid starting at $79/month
Free trial: Yes
What people say:
13. Seamless.ai
Best for: High-velocity sales teams with a clear ICP
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Seamless relies heavily on an AI data verification process to update contact data in real-time. The tool comes with a Chrome Extension that allows you to search for lead data as you browse a website. You can also input your ideal customer profile and get lead recommendations sent to you automatically.
Pricing: Starting at $94.70 per month
Free trial: Yes
What people say:
14. Adapt.io
Best for: Startups, lean sales teams that need an easy tool to save time
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This sales contact database boasts more than 100 million contacts, with 1M updates weekly. You can use 20 filters (e.g. job titles, direct dial, email address) in the Lead Builder tool and sync directly to your CRM. Their Chrome extension allows you to search contact details on LinkedIn and B2B websites.
Pricing: Not listed
Free trial: Yes
What people say:
15. Leadspace
Best for: Large revenue teams using ABM or TAS models
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This high-volume data management system is great for companies dealing with lots of inbound or outbound leads. They offer B2B data and verifying at scale, as well as AI-powered, real-time data enrichment. Their AI will also get you ICP analytics, predictive lead scoring, and buyer intent scores.
Pricing: Not listed
Free trial: No
What people say:
16. DiscoverOrg
Best for: Enterprise revenue teams using ABM
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DiscoverOrg (now owned by ZoomInfo) offers customizable target account management with specific criteria for ideal customers, as well as automatic scoring for both the contact and the company based on your criteria. This includes firmographic and technographic data, as well as department-level org charts and responsibilities of each contact within the organization. They also offer B2B buyer intent data. By the way, if you want to explore the potential of intent data providers in driving higher conversion rates, we have a great article that covers that.
Their tools are geared towards go-to-market teams and work to give you the most up-to-date information with a 95% accuracy rate. The data is reverified by humans every 3 months.
Pricing: Not listed
Free trial: Yes
What people say:
17. LeadGenius
Best for: High-volume sales teams that need help to scale their prospecting and outreach, especially those using Salesforce
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This machine-learning software offers global B2B data for busy sales teams. Set up customized one-click connections to bring the right data into the tools you're using. LeadGenius also has the option of working directly with a dedicated data scientist and account manager to handle data extraction and management.
Their Salesforce integration is very well-developed, even allowing you to send LinkedIn InMail messages from within Salesforce.
For large sales teams working many deals and limited on time, LeadGenius is definitely a tool to consider.
Pricing: Free, or paid starting at $50 per month
Free trial: Yes
What people say:
18. Klarity
Best for: Small businesses starting to build their ABM strategy
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This B2B data vendor offers over 60M contacts in their database, including B2B contact data, technology insights, and buyer intent data. With tools for both sales and marketing such as data segmentation and custom audience builds, Klarit is great for combined revenue teams looking to get a step up on account based marketing.
Pricing: Not listed
Free trial: No
What people say:
19. Sonar
Best for: Small businesses and startups
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This B2B intent data provider tracks buying intent signals for your own customized ICPs. You’ll see what your highest-value leads are doing, including starting a trial with a competitor, increasing ads budget, closing a funding round, and more.
Sonar sends you real-time email alerts as these events happen, or you can use their Slack integration to keep the whole sales team up-to-date.
Best of all, Sonar has direct integration with Close CRM, meaning all of your buying intent signals end up in the lead profile in your CRM.
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Pricing: Not listed
Free trial: Yes
20. Crunchbase
Best for: SMB sales teams
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Crunchbase is a live business database that gives you free firmographic data. You can learn more about the companies in your pipeline without paying a cent.
But paid plans come with a lot more: you’ll see buying signals and trigger events, as well as technographic data and live updates within the industry or market.
Pricing: Free firmographic data search, paid plans start at $29 per user, per month
Free trial: Yes
What people say:
Choosing a B2B database: 5 steps to finding the right provider for your business
Above, we’ve given you a lot of options. So, how do you choose the right data provider for your sales team and your business?
Answer these four simple questions, and you’ll have a much better idea of which solution is right for you:
1. What kind of data do you want?
B2B data encompasses a wide range of information. The best solution for your business will depend on the type of data you really need.
Make a list of exactly the type of data you want. For example:
- Demographic data
- Individual contact information
- Technographic data, the technologies a company is currently using
- Firmographic data, such as company size, location
- Organizational data
- Buying intent data and signals
- Data from social media platforms
The more specific you are with the type of data you need, the easier it will be to narrow down your options to the right B2B data vendor.
For example, do you need a simple tool to find accurate contact information? Then VoilaNorbert is a good option to consider.
Or, are you looking for in-depth technographic data for your prospects? Then UpLead should be near the top of your list of options.
List your top data needs, and then match that to the right B2B data provider.
2. What kind of contact info volume do you need?
Many of the options in the list above give you a certain number of B2B company or contact searches within a specific time frame, depending on the pricing plan you choose.
Think about your B2B lead generation volume and the number of searches that your team will be doing, plus how specific your searches will need to be. This will help you determine which solution and pricing tier works for your team.
Even once you choose a solution, pay attention to the quality of the data it delivers over time. If you need ultra-specific searches, you may find that the quality decreases the more you search, since the database doesn’t have enough contacts that perfectly fit your targeting.
3. What’s your budget?
As you’ve seen in the list above, prices can vary greatly depending on the B2B data solution you choose.
The pricing plans also change from tool to tool, with some forcing you into long-term commitments, others charging you per contact search, and others giving you month-to-month options.
First, you’ll need to determine exactly how much you’re willing to spend on B2B sales lead data. The price you’re willing to spend will depend on the kind of ROI you expect back. Since your main return will come from the time saved by your sales team, calculate that number and think about how much you’re really willing to spend.
Then, match that budget with the search volume you need. With this, you’ll see which tools offer a pricing plan that fits your budget as well as your search volume needs.
4. Does the solution meet the standards of a good B2B data provider?
Data quality and customer experience are two elements that can vary between B2B data solutions. So, make sure to read the fine print and see if your chosen solution meets the standards it should in these areas:
Accuracy: The worth of a B2B database is measured by the accuracy of the datasets you find. Does your chosen solution have a high accuracy guarantee, an email deliverability guarantee? Will they refund you for bounced emails or incorrect phone numbers? Do they automatically update the data once you purchased it? Some data points, like job titles for example, can quickly become outdated.
Compliance: Depending on where you’re located, you may need to meet certain government regulations regarding data protection. Make sure the solution you choose is GDPR and CCPA compliant.
Customer support: As with any software solution, good customer service is an important part of your decision. Will the company help you find the data that you need? Will they give you training on the more advanced features of the software? How quickly will they respond when something goes wrong?
Consider these factors when deciding on the right B2B data tool for your business.
5. How well does the data solution work with your stack?
The best B2B data provider for your sales team depends heavily on the sales stack you’re currently using.
Most data solutions integrate directly with major CRMs, such as Salesforce. But if you’re using another CRM or outreach tool, you need to check if the data solution you’ve picked integrates with your existing stack.
Now, dig deeper—how does the integration work? Can you directly import leads into your CRM? Does it update and automatically refresh your contact data? Or do you need to manually export, edit, and import the data?
The simpler the process, the better. If your data tool creates more manual work for your team, you’ll be less likely to see a big ROI.
Choose your B2B data providers wisely
The data your team uses to understand their target market will affect how quickly and smoothly they can do their job (which is: moving sales conversations forward, rather than chopping away at time-consuming tasks for checking and correcting low-quality data)
With better data to support their sales efforts, your team will close deals quicker and develop deeper relationships with new customers.
With the tools above, we’ve given you a starting point. Now, choose the B2B data solution that fits your budget, gives you the data your team needs, and connects easily with your current stack.
