Every hiring begins with a killer job description. Think about it: Before you can interview someone, you need to lure them in with a thoughtful and engaging job description, one that sparks their interest and earns you a second glance.
But here’s the thing about job descriptions:
A job-seeker spends, on average, only 14 seconds reviewing a job description before deciding whether to apply, according to a report by LinkedIn.
That means most people don’t even read the whole ad; in fact, they often skip the bottom third of the description altogether.
So how do you capture the attention of your ideal candidate? How do you write a job description that gets the right people on board?
Writing compelling job descriptions is an art, and if you’re squirming at the thought of creating one from scratch, fear not—we’ve got your back!
In this post, we’re sharing three inside sales job descriptions that you can steal and personalize for your business in order to attract the right sales talent in 2020!
(Note: These templates are designed for inside sales positions at various stage SaaS startups, but they can easily be adapted for positions at any company or industry.)
Let’s get going.
Inside sales job description template: junior inside sales professional
Working in sales at an early stage startup is both exciting and nerve-wracking—it’s all about the hustle and getting your hands dirty.
Now, some might argue that sales is the easiest job at this stage, but I disagree. Yes, most of the sales are still driven by the founder, but that doesn’t mean there’s nothing for an inside sales rep to do.
Instead of hiring a big team, you may only need one or two people (likely junior positions) who are not only going to help you test different strategies but also help you scale by nailing cold calling.
At this stage, you’re looking for candidates who are driven, passionate, dependable and hands-on with technology.
Here’s a job description for inspiration:
<Company Name> is an early-stage Software as a Service (SaaS) company with 10 employees covering all the roles you would expect to find in a software business, including sales, marketing, customer success, product and development, analysis, finance, etc.
We are growing rapidly and signing new customers ranging from medium-size businesses to enterprise clients, and we are looking for an ambitious inside sales professional.
<Company Name> is a people-first business. Our number one goal is to create an environment that we all want to come to each day to do valuable and meaningful work.
We are seeking a highly intelligent, consultative Inside Sales professional who understands the art of listening to and solving customers’ problems. The role is to introduce businesses to a <insert product value>.
Your role is to seek out and speak to leads, carefully understand their needs, qualify opportunities, qualify out when necessary, then proceed to proposals with those who are an excellent fit.
If the following describes you, we'd love to chat:
Skills & Qualifications
Inside sales job description template: inside sales leader
Things dramatically change when startups move to the growth stage. You’ve got the product right, and you’ve started to bring in revenue!
This also means you’ve got paying customers you can upsell while continuing to approach new prospects.
With the expanded workload and a larger team of reps to do it, it’s time to get an inside sales leader on board. This person should have past experience handling a team of sales reps and will be responsible for overseeing the growth of your team.
Here’s a template you can use:
We are seeking an experienced sales professional to play a key part in our growth. <Insert blurb about the company and its vision>
Meaningful work you’ll contribute:
Skills & Qualifications
Inside sales job description template: director of inside sales
The needs and demands of the sales team at a unicorn startup are way different than the ones listed above. That’s because the business volume is higher, and so is the customer volume.
At this stage, you need a seasoned sales professional to be your director of inside sales—someone who comes with years of experience handling senior and junior teams, executing ideas and growing a business upstream.
Here’s a job description that you can use:
<Company Name> is seeking a Director of Inside Sales to join our team. This role will report to the VP of Sales and the CEO and will be responsible for building, mentoring and leading a high-performing inside sales team to generate new and expansion revenue. Current customers include <client name(s)> and many more.
The ideal candidate will be an entrepreneurial-minded, process-driven leader who can energize the sales team and accelerate growth.
You should consider applying if you:
What you’ll enjoy about joining our team:
We value our team members' well-being as much as we value their work. That’s why we offer <your company’s benefits/perks>
Whether you’re seeking an inside sales rep, team leader or director, the hiring process has never been more competitive.
Today, companies need to create job descriptions that not only showcase their vision but also help the applicant envision the company culture. The job descriptions that truly shine have concise copy, focus on the most important parts of the business, and offer a glimpse of the company culture.
Be mindful of the words you use and keep it real—you’ve got only 14 seconds to make an impression. We hope that the templates we shared above will help you capture the ideal candidate.
Want more actionable advice, checklists, and templates for hiring sales reps? Get a free copy of The Sales Hiring Playbook!