Sales Brief: Not-so-cold outreach, personal branding, Radical Candor, and more

Sales Brief: Not-so-cold outreach, personal branding, Radical Candor, and more

Can a personal brand give you the edge in sales? Is Radical Candor the secret to creating meaningful relationships with customers and team members? We'll cover this and much more in this week's Sales Brief.

If you're going to read one sales article this week, I highly recommend checking out our new Radical Candor post. Radical Candor is a framework developed by Kim Scott and has helped leaders at companies like Google, Dropbox, and Twitter develop better business relationships and lead their team more effectively.

Our latest post on the this topic explores ways in which Radical Candor can be implemented in sales. There's a crazy amount of solid tips and advice in this piece (for both managers and sales reps), so don't miss it!

Before we jump in...

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If you're a sales pro, startup influencer, or someone who just really loves Close, we want to partner with you!

Now let's jump into your weekly Sales Brief!

Radical candor for sales teams: How authenticity and transparency close more deals

The term “Radical Candor” was coined by management consultant Kim Scott, who uses it to describe how the best managers build authentic relationships and lead their teams.

Even though Radical Candor was originally developed for managers, its guiding principles are super applicable to salespeople as well. Want to learn how to better qualify, communicate, and close prospects? This post outlines how to effectively use Radical Candor in your sales process.


50 questions I ask PMs about data and their teams


If you're wanting your team to be more data-focused and informed, Amplitude wrote up a series of superb questions that'll get the conversation kickstarted.

How is your personal performance measured? What makes a product successful? How does your team know they're doing a good job? If you and your team don't have concrete (and data-backed) answers to these questions, it's probably a good idea to print this list and discuss!


What role does your childhood play in entrepreneurship?


In this new episode of The Startup Chat, Steli and Hiten talk about events that influenced them to become entrepreneurs. They ponder the question: "Does your childhood play a role in how you develop as an entrepreneur?".

While both Steli and Hiten agree that there's a link, the discussion doesn't end there. This is a fascinating episode on how and why entrepreneurs are made, and super inspirational for anyone looking to start a new venture.


Cold pitching doesn’t have to be so chilly


You might think cold outreach is all about volume. It's a numbers game, right? More importantly, it's about your approach. If you aren't confident in your ability to send a cold email or make a cold call and don't do the necessary prep work, you aren't going to close the deal.

In this article, Kallie Falandays shares some awesome tips on cold pitching after 5 months of outreach - what worked for her, common mistakes to avoid, and tips for increasing response rate.


Why sales reps with a personal brand have a competitive edge


Your personal brand is how you promote yourself. Having a personal brand can give you a competitive advantage and will help you stand out from the competition.

The more you grow your brand, the higher you get above others, and the less you have to do to convince others. It'll help you get referrals, build trust with customers, and get prospects calling you back. The biggest companies have impeccable branding — why not salespeople?


7 Mistakes That Kill Big Deals


Anthony Iannarino shares 7 selling mistakes to avoid, that could be the difference between winning and losing that mammoth contract.

Bigger deals require lengthier conversations, more stakeholders, and a willingness to go the extra mile to beat out the competition. If you want to win big deals, do the work and avoid making these costly mistakes.


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