Big announcement! We’ve purchased close.com and rebranded as Close

by Steli Efti
small_business_crm-1

I’m excited to finally announce that we’ve purchased close.com and we’ve officially rebranded ourselves as Close. This change has been a long time in the making over here, and it’s the start of much more fun to come.

Here’s why we decided to purchase the .com and rebrand ourselves today.

We outgrew the .io

After more than five and a half years of being heads down, focused on building the sales communication platform of the future with our customers, we’ve become a relatively mature business—and we now know that we’re here to stay for a very long time.

Right off the bat when we got started in 2013, we of course wanted to own the close.com domain name. Who wouldn’t?

However, the domain wasn’t available at the time, as it was being used by another startup just getting off the ground and raising a healthy investment round in the social networking space.

So, given the reality that our first choice for a domain name wasn’t an option, we took the next best thing that still stuck with our mission of helping customers close more deals.

We chose close.io because we saw tons of other startups that offered SaaS products using that domain extension, and decided to worry about how we’d eventually acquire the .com version later.

Our #1 priority was (and still is) building a truly great CRM product, acquiring customers and in those very early days—still proving that we could actually create a viable business.

As the years went on and our customer base grew, we noticed that more people were referring to us as “Close,” rather than “Close-dot-I-O” or “Close-I-O” and we’d been adopting that name internally as well.

Yet still, we continued to publicly refer to our brand as “Close-dot-I-O” in marketing materials, during webinars and while delivering speeches, so that new prospective customers would be able to easily find us online.

Sending the right signals

Today, we have a very stable and well-financed (from our customers) business that helps thousands of highly productive salespeople to be more effective at closing deals and growing their own companies.

What began many years ago as a very simple CRM with built-in calling and emailing, has grown to include many more core features like automated email sequences, built-in SMS capabilities, a powerful predictive dialer, actionable reporting and so much more.

Now that we’ve reached a level of maturity and stability in the CRM space, we decided it was finally time to invest in acquiring the .com domain—in part to reconcile that disconnect between calling ourselves Close internally and “Close-dot-I-O” externally.

However, on top of just the brand consolidation (coupled with our recent pricing changes), we knew that owning the .com would further signal to our existing and future customers that we’re a serious player in this space and that we’re here to stay for the long haul.

In the end, it took a lot of persistence, regular follow ups for more than five years, and multiple offers to finally seal the deal and score close.com. (Want to grab our best follow up strategies? Download your free copy of The Follow-Up Formula today).

One day soon, we’ll share more of the story behind all the follow ups that made this deal materialize—that’s it for now!

Try out the new Close today

As I've said, a lot has changed this year inside Close. We've added impactful new features, fine-tuned existing ones that keep our customers raving about the product, and we've got much more coming soon.

Start a free 14-day trial (no credit card required) and see for yourself why thousands of salespeople around the world use Close to scale their sales process and convert more customers. And if you sign up now, you even get full access to all of our best sales templates, checklists, books, and more!

TRY THE NEW CLOSE TODAY