Sales Brief: Endless potential

Sales Brief: Endless potential

CRMs have notoriously low adoption rates, and not without reason: Excessive complexity, too much manual data entry, poor lead management, and pipeline processes that don’t match the actual workflow of the sales team.

No wonder so many reps feel about their CRM the way most of us about filing taxes.

On the other hand: set your CRM up the right way, and it’ll unlock tremendous value and help your reps close more deals. Check out our 5 tips for an effective CRM implementation.

Go get’em!

The Hunter vs. Farmer sales model: Which is best for your team?

Using a hunter-farmer sales model, you’ll see significant growth with new customers while retaining the ones you’ve already closed. Here’s how hunters and farmers work together to close deals.


5 caveats of CRM implementation + 5 best practices to solve them

Get the most out of your CRM: learn the caveats of CRM implementation plus best practices that'll help your team collaborate with better visibility and train reps to have confidence in the system.


81 Crucial sales terms: The only sales glossary you need

There are countless terms used in sales and even the experts use certain words incorrectly. Ready to brush up on your sales terminology? These are the terms you gotta have in your vernacular.


Deflating your toughest prospecting objections

Prospects are often quick to offer objections. Using this theoretical framework, salespeople can approach and deflate objections in a more productive manner using empathy and validation.


Scary stuff: The “P” word

No, not that P-word. We're referring to price! Talking about price can be scary, but it's inevitable. Learn techniques on how to best understand your buyer, demonstrate value, and negotiate price.


How to create a go-to-market strategy

If your company hasn’t managed to prove its viability, staying too long in the ‘sorting things out’ phase can be pretty dire. Here's a bottom-up GTM strategy that'll get your sales machine up and running.