Sales Brief: Endless potential
CRMs have notoriously low adoption rates, and not without reason: Excessive complexity, too much manual data entry, poor lead management, and pipeline processes that don’t match the actual workflow of the sales team.
No wonder so many reps feel about their CRM the way most of us about filing taxes.
On the other hand: set your CRM up the right way, and it’ll unlock tremendous value and help your reps close more deals. Check out our 5 tips for an effective CRM implementation.
Using a hunter-farmer sales model, you’ll see significant growth with new customers while retaining the ones you’ve already closed. Here’s how hunters and farmers work together to close deals.
Get the most out of your CRM: learn the caveats of CRM implementation plus best practices that'll help your team collaborate with better visibility and train reps to have confidence in the system.
There are countless terms used in sales and even the experts use certain words incorrectly. Ready to brush up on your sales terminology? These are the terms you gotta have in your vernacular.
Prospects are often quick to offer objections. Using this theoretical framework, salespeople can approach and deflate objections in a more productive manner using empathy and validation.
No, not that P-word. We're referring to price! Talking about price can be scary, but it's inevitable. Learn techniques on how to best understand your buyer, demonstrate value, and negotiate price.
If your company hasn’t managed to prove its viability, staying too long in the ‘sorting things out’ phase can be pretty dire. Here's a bottom-up GTM strategy that'll get your sales machine up and running.