Sales Brief: Phone fears
Picture this: You follow up with a prospect you’ve been serenading for weeks and that deal is finally within reach...then they suddenly go cold on you.
Sounds familiar, right? Experiencing rejection can fuel a ton of anxiety — and it can create so much fear that it keeps you from dialing.
Most salespeople have struggled with this exact problem at some point in their career. Even top performers. So what's the best way to get over this anxiety?
I wrote my thoughts on this topic, and if you've ever struggled with confidence in your sales calls, I highly recommend you give it a read.
When you cold call prospects, some will absolutely reject you. That's what makes cold calling scary. So how do you overcome this fear and keep up the grind? The real thing you need to overcome is yourself.
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