Let’s keep selling through this.  Our commitment to you in these uncertain times →
Lean startup experiments: Hiring humans instead of building technology
lean startups

Lean startup experiments: Hiring humans instead of building technology

Back in the days when we ran our sales consultancy and sales outsourcing company, we did a lot of cold calling for Silicon Valley technology companies. One of our clients was selling software directly to doctors. And the main challenge we had with this was that doctors are really hard to reach.
Steli Efti
5 min read
15 best cold calling books to take your sales team to new levels
cold calling

15 best cold calling books to take your sales team to new levels

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects, sending cold emails, booking meetings, maybe following up a couple of times, and finally closing the deal.
Steli Efti
11 min read
When should you invest in a predictive dialer?
cold calling

When should you invest in a predictive dialer?

A predictive dialer makes selling so much more exciting, doesn’t it? Sales teams that have it, have superpowers of sorts—they can close more sales, can reach a wider audience and don’t have to worry about wasting time listening to voicemails or busy tones when making outbound calls.
Steli Efti
6 min read
Looking for a sales CRM with built-in calling? Here are 5 things to know
crm

Looking for a sales CRM with built-in calling? Here are 5 things to know

Thanks to CRM software most sales teams can’t complain much today.
Steli Efti
6 min read
Cold calling: How to respond to "I don't have time"?
cold calling

Cold calling: How to respond to "I don't have time"?

Unless you’re cold calling someone whose office is on fire, there’s a good chance they have time for you.
Steli Efti
5 min read
Cold calling? These 3 simple voice techniques will help you close more deals
sales calls

Cold calling? These 3 simple voice techniques will help you close more deals

There’s a cold, hard truth about cold calling few sales reps want to admit: It doesn’t actually matter what you say. Sure, you can practice your script until your lips go numb. But those first few words out of your mouth are way less important than how you sound.
Steli Efti
5 min read
Sales Benchmarks: The 30/50 rule for cold emailing & cold calling
email

Sales Benchmarks: The 30/50 rule for cold emailing & cold calling

One of the hardest things about being a sales rep is knowing if you’re doing a good enough job. But what is “good enough?” You might feel like you’re crushing it with your cold email campaigns only to find out your competition is getting double your response rate.
Steli Efti
6 min read
Here's how you REALLY know if a sales call went well
sales calls

Here's how you REALLY know if a sales call went well

You hang up the phone… An hour long sales call is now in the books. It was a quality lead you’ve been trying to get time with for a while.
Steli Efti
5 min read