NEW: Organize your team in Close with Groups →
How to increase your chances for success when reaching out cold
cold sales

How to increase your chances for success when reaching out cold

Cold outreach is tough. It’s a rare type of sales pro that actually wants to do it, and most people sound annoyed when you call them. I mean, it makes sense—you have no relationship with this person (at least not yet), and a lot of sales outreach is, let’s face it, obnoxious.
Steli Efti
5 min read
This is the #1 reason why cold calling campaigns fail
cold calling

This is the #1 reason why cold calling campaigns fail

We're so excited about the launch of Close's new Power Dialer that we decided to share a bunch of call-related content with you. To learn more about the Power Dialer, read our announcement on the Close blog, or visit our website. Cold calling isn’t dead. Sales teams just focus on the wrong metrics.
Steli Efti
4 min read
3 things every cold email should have (backed by research)
email

3 things every cold email should have (backed by research)

Have you ever sent an email and been met with nothing but silence on the other end? Have you ever put in the effort to rewrite an email four or five times and still heard crickets?
Ramin Assemi
4 min read
Data-driven sales: The 3 cold calling and emailing metrics that matter
cold calling

Data-driven sales: The 3 cold calling and emailing metrics that matter

Tracking sales data is a lot like dieting. You know you should do it. You know it’s good for you. You might even know how to do it. But do you? Probably not.
Steli Efti
7 min read
How to create the perfect sales pitch (and avoid pitching prematurely)
sales

How to create the perfect sales pitch (and avoid pitching prematurely)

A lot of salespeople start pitching way too early in a sales call. This almost always shuts down your chances of closing a deal. Want to know how to work your way to the perfect time to pitch? And a failproof method to find out exactly how to customize your pitch for every prospect?
Steli Efti
6 min read