How I made a total fool of myself in front of Mark Zuckerberg (and what you can learn from it)
communication

How I made a total fool of myself in front of Mark Zuckerberg (and what you can learn from it)

We’ve all been there. You’re having a great conversation and you’re excited, enthused and eager to speak. You get carried away. And before you know it, you’ve jumped in and said something stupid, insensitive or even offensive.
Steli Efti
5 min read
5 crisis communication lessons from Apple, Uber, and other industry leaders
communication

5 crisis communication lessons from Apple, Uber, and other industry leaders

You probably heard about the recent Zenefits, Apple, or Uber crisis and thought, “Wow, that sucks. But it wouldn’t happen to me.”BS. Crises happen in every business. Hopefully yours won’t be as dramatic as insurance scams or unconstitutional demands, but shit eventually hits the fan.
Steli Efti
7 min read
“Can I buy you a coffee?” Here’s what to say (and not say) to earn 30 minutes with an in-demand person
hustling superstars

“Can I buy you a coffee?” Here’s what to say (and not say) to earn 30 minutes with an in-demand person

When you go to events or attend conferences, you’re likely eager to get in front of the right people: influencers, industry leaders, the big shots. You want to steal some of their time to get business advice, guidance and feedback.
Steli Efti
5 min read
“Yes” is lazy: Learn how to say “no”
rejection

“Yes” is lazy: Learn how to say “no”

“When deciding whether to commit to something, if I feel anything less than, “Wow! That would be amazing! Absolutely! Hell yeah!” - then my answer is no.” —Derek Sivers The success of your startup hinges on your ability to say “no”. A lot. The problem is, most founders and salespeople suck at it.
Steli Efti
4 min read
Conflict resolution 101 for startups
entrepreneurship

Conflict resolution 101 for startups

“Fights between founders are surprisingly common. About 20% of the startups we've funded have had a founder leave.”—Paul Graham, The 18 Mistakes That Kill Startups
Steli Efti
5 min read