Build a customer intimacy strategy: 12 methods for startups + examples
startup culture

Build a customer intimacy strategy: 12 methods for startups + examples

A customer relationship is like a marriage: if you want it to last, you need to keep working on it. Learn how to build a customer intimacy strategy that works from day 1.
Steli Efti
10 min read
The art of the customer visit (and why startups and SMBs should visit their customers)
customer success

The art of the customer visit (and why startups and SMBs should visit their customers)

When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface. Why not just get on a call with your customers? Or email them? You could just send them a survey, or even dig into your product analytics to surface insights.
Steli Efti
9 min read
How to build a data-first customer service team
customer success

How to build a data-first customer service team

U.S. companies lose more than $62 billion annually due to poor customer service. Getting customer service right should be a priority for every business, regardless of size.
James Ewen
6 min read
The winning growth formula: How marketing, sales, and success need to get their shit together
marketing

The winning growth formula: How marketing, sales, and success need to get their shit together

I recently gave a presentation at Growth Marketing Conference, sharing the lessons I’ve learned about creating alignment between marketing, sales, and success. Find out why it’s so important, how to recognize signs of misalignment, and most importantly how to align these three departments.
Steli Efti
9 min read
How we use our CRM for customer success
crm

How we use our CRM for customer success

At Close, our CEO Steli Efti preaches on the power of the follow up, and our Success team lives by these words too. Here's how the Close Success team built a reputation as a trusted advisor for sales teams around the globe.
Liz Stephany
9 min read
B2B startup traction: Happy vs successful customers
customer success

B2B startup traction: Happy vs successful customers

Great news: Your startup landed its tenth customer today. You haven’t seen a cancellation yet, and all your clients are amped whenever you talk to them. You're ecstatic about your startup's traction.
Steli Efti
8 min read
How to get the first 10 customers for your B2B SaaS startup
startups

How to get the first 10 customers for your B2B SaaS startup

If you don’t have buyers, you don’t have a business. I see startups all the time that are so afraid of selling, they never get their first customer.
Steli Efti
5 min read
How can sales drive customer success?
sales

How can sales drive customer success?

Customer success is one of the most essential ingredients for sustainable growth in SaaS. Having a dedicated customer success manager (CSM) is great—but it's just as important that sales owns customer success too.
Steli Efti
15 min read