A customer relationship is like a marriage: if you want it to last, you need to keep working on it. Learn how to build a customer intimacy strategy that works from day 1.

When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface. Why not just get on a call with your customers? Or email them? You could just send them a survey, or even dig into your product analytics to surface insights.

U.S. companies lose more than $62 billion annually due to poor customer service. Getting customer service right should be a priority for every business, regardless of size.

I recently gave a presentation at Growth Marketing Conference, sharing the lessons I’ve learned about creating alignment between marketing, sales, and success. Find out why it’s so important, how to recognize signs of misalignment, and most importantly how to align these three departments.

At Close, our CEO Steli Efti preaches on the power of the follow up, and our Success team lives by these words too. Here's how the Close Success team built a reputation as a trusted advisor for sales teams around the globe.

Great news: Your startup landed its tenth customer today. You haven’t seen a cancellation yet, and all your clients are amped whenever you talk to them. You're ecstatic about your startup's traction.

If you don’t have buyers, you don’t have a business. I see startups all the time that are so afraid of selling, they never get their first customer.

Customer success is one of the most essential ingredients for sustainable growth in SaaS. Having a dedicated customer success manager (CSM) is great—but it's just as important that sales owns customer success too.