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The art of the customer visit (and why startups and SMBs should visit their customers)
customer success

The art of the customer visit (and why startups and SMBs should visit their customers)

When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface. Why not just get on a call with your customers? Or email them? You could just send them a survey, or even dig into your product analytics to surface insights.
Steli Efti
9 min read
How to build a data-first customer service team
customer success

How to build a data-first customer service team

U.S. companies lose more than $62 billion annually due to poor customer service. Getting customer service right should be a priority for every business, regardless of size.
James Ewen
6 min read
The winning growth formula: How marketing, sales, and success need to get their shit together
marketing

The winning growth formula: How marketing, sales, and success need to get their shit together

I recently gave a presentation at Growth Marketing Conference, sharing the lessons I’ve learned about creating alignment between marketing, sales, and success. Find out why it’s so important, how to recognize signs of misalignment, and most importantly how to align these three departments.
Steli Efti
9 min read
How we use our CRM for customer success
crm

How we use our CRM for customer success

“Customer success” may have started as a buzzword, but it’s quickly become an essential part of a recurring revenue business. In fact, it's a guiding principle at Close.
Liz Toecker
7 min read
B2B startup traction: Happy vs successful customers
customer success

B2B startup traction: Happy vs successful customers

Great news: Your startup landed its tenth customer today. You haven’t seen a cancellation yet, and all your clients are amped whenever you talk to them. You're ecstatic about your startup's traction.
Steli Efti
8 min read
How to get the first 10 customers for your B2B SaaS startup
startups

How to get the first 10 customers for your B2B SaaS startup

If you don’t have buyers, you don’t have a business. I see startups all the time that are so afraid of selling, they never get their first customer.
Steli Efti
5 min read
How can sales drive customer success?
sales

How can sales drive customer success?

Customer success is one of the most essential ingredients for sustainable growth in SaaS. Having a dedicated customer success manager (CSM) is great—but it's just as important that sales owns customer success too.
Steli Efti
15 min read
[Video]:Close Success Webinar Recording
training

[Video]:Close Success Webinar Recording

Here is a recent success webinar recording for all of you who want to get more out of Close but can't join our live sessions. The training webinar will cover the following topics: - Basic overview and perfect setup - Defining and managing your workflow
Steli Efti
26 min read