For all the email marketing haters out there, it's worth noting that recent stats show the ROI on email can be up to 4,400%. That should perk up the ears of even the biggest skeptics.

When sending sales emails, make sure your subject line isn't foiling your efforts. Though the subject line is sometimes overlooked when sending cold emails, we think it's arguably the most important part, as it can determine whether or not your email will be opened at all.

B2B buyers receive hundreds of sales emails each and every day. They open only a small percentage of these sales emails, read even fewer, and it’s only a very small amount that they actually act on—whether by writing a reply or clicking on a link.

Here's the recording of today's webinar about how to create high-converting sales email drip campaigns with our own Nick Persico and Richard Muscat.

When you send a sales email, you could have the most compelling subject line. The most enticing content. The most exciting CTA. But if I don’t know you and your company, I’m always going to be left with one question: Why should I trust you?

Sending a cold email is like stepping into the ring with your prospect. You might throw a few good punches and win their attention in the first round. But if you don’t keep fighting to the very end, you’re ultimately going to lose.

Here's the recording of today's webinar about how to build and manage a remote sales team, with InVision's Ryan Burke, Process Street's Salvatore Tocco, our own Nick Persico and Steli.

Unless you really like sending hundreds or thousands of follow-up emails manually, you're going to love this new feature in Close: email sequences for salespeople.