Enterprise sales for startups [FREE 1 hour crash course]
enterprise sales

Enterprise sales for startups [FREE 1 hour crash course]

Want to sell to large organizations but don't know how to navigate the complex sales cycle? Closing enterprise deals can be a lucrative way of growing your SaaS business—or a long, treacherous process, leaving you with nothing to show for it.
Ramin Assemi
58 min read
Enterprise sales: How to deal with "lazy" stakeholders
enterprise sales

Enterprise sales: How to deal with "lazy" stakeholders

Your software product is up for renewal. You know it’s a great fit for the company, but the administrator responsible for your software seems uninspired.
Steli Efti
5 min read
Sales coaching session with Steli: CloudSponge
pricing

Sales coaching session with Steli: CloudSponge

Steli Efti
4 min read
Selling to large organizations? Build an army of internal champions!
enterprise sales

Selling to large organizations? Build an army of internal champions!

Whenever you're selling to an enterprise, or any other large organization, there are many people involved in the deal. One of the most painful mistakes you can make is to assume you've won the deal just because the decision maker said yes.
Steli Efti
3 min read
B2B sales tips: Internal champions are great, but you sell to decision makers
sales

B2B sales tips: Internal champions are great, but you sell to decision makers

One of our reps was in the process of selling our inside sales CRM to a pretty large company. They had sales teams all over the world, and their US team manager loved our product, and wanted to champion it within the company.
Steli Efti
4 min read
B2B sales strategy: Who should you sell to? SMBs, enterprise or...
enterprise sales

B2B sales strategy: Who should you sell to? SMBs, enterprise or...

If you've got a solution that could benefit customers of different sizes, how do you go about developing a B2B sales strategy? The worst thing you can do is to not make a decision, and instead try to sell to everybody.
Steli Efti
5 min read
B2B sales: The 3 levels of customer needs
sales

B2B sales: The 3 levels of customer needs

Here’s one of the most common mistakes I see startups committing when doing B2B sales. They assume that selling to businesses literally means selling to businesses. It doesn’t. Selling to businesses is multidimensional. You’re selling to: 1. The company 2. The department 3. The individual person
Steli Efti
3 min read
This LOI template will close deals quicker (works for all kinds of contracts)
startup sales

This LOI template will close deals quicker (works for all kinds of contracts)

Are you in the final stages of negotiating a deal with a large customer or partner? And now you need to send over the paperwork?
Steli Efti
3 min read