Lead Generation

An ideal customer profile defines the characteristics of the company that would find your products or services the most valuable. Here’s how to create an ICP or buyer persona.

Sales funnel looking a bit thin? Try these 22 lead generation ideas to build a solid foundation for the future of your company.

Wondering how to generate sales leads without cold calling? Here are 10 strategies to find potential customers without picking up the phone.

What is lead generation? Basically, it's the act of finding new potential customers and attracting them to your business. Learn more about the definition + strategies.

The digital era has erupted in demands for immediate answers and better customer service. Here are 7 reasons why conversational AI chatbots are the solution.

Learn how to use social media automation workflows to optimize your social media presence by automating your content publication, engagement, analysis, and management.

Higher quality data = a more effective sales team. Learn about today’s top B2B data providers, including tools for larger teams like ZoomInfo and Clearbit, and tools for startups and SMBs, like VoilaNorbert, ReachHub, and UpLead. PLUS 5 steps to choose the right B2B database for your team.

Need to hunt down an email address? If you don't have an email finder tool, you can locate email addresses manually via sites like LinkedIn and Google. Here are 3 ways to do it.