🚀  Introducing Custom Activities: Connect the dots of EVERY lead and prospect interaction
Sales lead gen without tradeshows during COVID-19
lead generation

Sales lead gen without tradeshows during COVID-19

Right now, and for the foreseeable future, tradeshows are dead. If you relied on them in the past for lead generation, now is the time to adapt. Here are 5 ways to adjust to this new reality.
Steli Efti
6 min read
Don't "create" content — "produce" it
lead generation

Don't "create" content — "produce" it

You have an attention problem. Competitors aren’t the issue. It’s Facebook, YouTube, Google. Not to mention, obscurity and inertia in the face of an ever-dwindling runway.
Brad Smith
9 min read
LinkedIn Outreach: How to increase your close rate on LinkedIn
lead generation

LinkedIn Outreach: How to increase your close rate on LinkedIn

When it comes to closing deals, LinkedIn is near the top of just about every inside sales rep’s best friends list.
Steli Efti
4 min read
20 lead generation ideas (and strategies) that brought us 200,000 leads
lead generation

20 lead generation ideas (and strategies) that brought us 200,000 leads

Let’s face it, without a reliable source of new leads for your product or service, your business is dead in the water without consistent customer growth. That makes the lead generation ideas and strategies you choose to pursue today, incredibly important to the future of your company.
Steli Efti
33 min read
Why there's no such thing as an old hot lead
sales mindset

Why there's no such thing as an old hot lead

Most startups assume that hot leads stay hot, no matter how much time has passed.
Steli Efti
3 min read
How inside sales reps can generate leads with LinkedIn
inside sales

How inside sales reps can generate leads with LinkedIn

When it comes to lead generation for your business, LinkedIn is the place to be.
Steli Efti
7 min read
Sales 3.0 – An introduction to behavorial data in sales
lead generation

Sales 3.0 – An introduction to behavorial data in sales

Here's a guest post by Michael Thomas, founder of SimpleData, a lead generation service that helps sales teams outsource their prospecting.
Ramin Assemi
6 min read
How to create your ideal customer profile for B2B lead generation
lead generation

How to create your ideal customer profile for B2B lead generation

There are different reasons why a company should create an ideal customer profile, but this post is about creating an ideal customer profile so that you can focus your sales and marketing efforts on generating high-quality sales leads.
Steli Efti
9 min read