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Lean startup experiments: Hiring humans instead of building technology
lean startups

Lean startup experiments: Hiring humans instead of building technology

Back in the days when we ran our sales consultancy and sales outsourcing company, we did a lot of cold calling for Silicon Valley technology companies. One of our clients was selling software directly to doctors. And the main challenge we had with this was that doctors are really hard to reach.
Steli Efti
5 min read
5 steps to get your first customer [webinar]
lean sales

5 steps to get your first customer [webinar]

Our very own ace of sales, Kevin, recently did a webinar for early-stage startup founders. If you want to know how to get your first customer, then this is for you.
Ramin Assemi
29 min read
Lean startup validation: Don't be cheap
lean sales

Lean startup validation: Don't be cheap

If you're the founder of an incipient startup, it's tempting to offer your product or service for free to get to initial traction. That's mostly a bad idea though - which is why I advise founders to focus on getting paying customers as soon as possible.
Steli Efti
3 min read
Lean Startup Conference 2014: "Will they buy?"
lean sales

Lean Startup Conference 2014: "Will they buy?"

If you’re a B2B business idea and want to find out whether it's valid and worth pursuing, there is one question that you should ask above all others: Will they buy? Don't just ask prospective customers "Will you buy it if I build it?"
Steli Efti
4 min read
Lean sales: How to validate your SaaS idea with the power of hustle
saas

Lean sales: How to validate your SaaS idea with the power of hustle

There are many opportunities to build successful SaaS businesses. Find out if your idea has real potential by getting to know your potential customers in three steps.
Steli Efti
3 min read