Back in the days when we ran our sales consultancy and sales outsourcing company, we did a lot of cold calling for Silicon Valley technology companies. One of our clients was selling software directly to doctors. And the main challenge we had with this was that doctors are really hard to reach.

Our very own ace of sales, Kevin, recently did a webinar for early-stage startup founders. If you want to know how to get your first customer, then this is for you.

If you're the founder of an incipient startup, it's tempting to offer your product or service for free to get to initial traction. That's mostly a bad idea though - which is why I advise founders to focus on getting paying customers as soon as possible.

If you’re a B2B business idea and want to find out whether it's valid and worth pursuing, there is one question that you should ask above all others: Will they buy? Don't just ask prospective customers "Will you buy it if I build it?"

There are many opportunities to build successful SaaS businesses. Find out if your idea has real potential by getting to know your potential customers in three steps.