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lean startups
Lean startup experiments: Hiring humans instead of building technology
Back in the days when we ran our sales consultancy and sales outsourcing company, we did a lot of cold calling for Silicon Valley technology companies. One of our clients was selling software directly to doctors. And the main challenge we had with this was that doctors are really hard to reach.
Steli Efti
5 min read
lean sales
5 steps to get your first customer [webinar]
Our very own ace of sales, Kevin, recently did a webinar for early-stage startup founders. If you want to know how to get your first customer, then this is for you.
Ramin Assemi
29 min read
lean sales
Lean startup validation: Don't be cheap
If you're the founder of an incipient startup, it's tempting to offer your product or service for free to get to initial traction. That's mostly a bad idea though - which is why I advise founders to focus on getting paying customers as soon as possible.
Steli Efti
3 min read
lean sales
Lean Startup Conference 2014: "Will they buy?"
If you’re a B2B business idea and want to find out whether it's valid and worth pursuing, there is one question that you should ask above all others: Will they buy? Don't just ask prospective customers "Will you buy it if I build it?"
Steli Efti
4 min read
saas
Lean sales: How to validate your SaaS idea with the power of hustle
There are many opportunities to build successful SaaS businesses. Find out if your idea has real potential by getting to know your potential customers in three steps.
Steli Efti
3 min read
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