Marketing

Marketing and sales teams work hand-in-hand to generate high quality leads that'll be ready to enter your sales process. Here's all our best marketing resources.


What’s the Buyer’s Journey? And How It’s Changed Over Time
B2B Sales

What’s the Buyer’s Journey? And How It’s Changed Over Time

The buyer's journey has changed. Here's how those changes impact your sales strategies.
Victor Ijidola
November 22, 2022
5 Benefits of Marketing Automation for B2B Businesses
Marketing

5 Benefits of Marketing Automation for B2B Businesses

B2B marketing automation makes your life easier as a marketer. Learn how automation can get you better leads, improved follow-ups and workflows, and more.
David Ly Khim
November 22, 2022
8 Steps to Creating an Effective B2B Content Marketing Strategy
Marketing

8 Steps to Creating an Effective B2B Content Marketing Strategy

Discover an 8-step plan to create an effective B2B content marketing strategy. It starts with identifying your target audience and ends with creating a content marketing strategy.
Nicholas Rubright
November 3, 2022
6 B2B Marketing Trends That You Should Watch Out For In 2023
Marketing

6 B2B Marketing Trends That You Should Watch Out For In 2023

Align your strategy with emerging B2B marketing trends with these six tips.
Matt Diggity
November 30, 2022
Relationship Marketing in 2023: How to Use It to Gain an Advantage
Marketing

Relationship Marketing in 2023: How to Use It to Gain an Advantage

In a world steering away from transactional relationships, businesses now turn to relationship marketing. Here are 7 tips for 2022.
Jessica La
November 30, 2022
5 no-nonsense ways to improve the relationship between marketing and sales
Marketing

5 no-nonsense ways to improve the relationship between marketing and sales

You’ll read everywhere on LinkedIn and Twitter about the importance of cross-collaboration between marketing and sales teams, but is any work actually getting done to make improvements?
Bojana Vojnovic
September 20, 2022
The secret for aligning Sales and Marketing like never before: Revenue Attribution
Marketing

The secret for aligning Sales and Marketing like never before: Revenue Attribution

How do you bring about a more unified approach to marketing and selling while respecting the necessary boundaries? The secret lies in Revenue Attribution.
Jeremy Sacramento
September 20, 2022
Why LinkedIn is a must-use content distribution channel for sales pros
Marketing

Why LinkedIn is a must-use content distribution channel for sales pros

If you want to connect with senior level decision-makers, LinkedIn is the place to be. Here's how you can quickly establish trust and credibility on the platform.
Ross Simmonds
September 23, 2020
1 3