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How to use content marketing to sell more (A guide for inside sales teams)
marketing

How to use content marketing to sell more (A guide for inside sales teams)

Content marketing is more than just a tool for building brand awareness. It has the potential to be your key driver for conversions, if you're willing to invest time. Here's a guide to help you get started.
Ross Simmonds
6 min read
6 key lessons on how B2B SaaS startups can succeed in hyper-competitive markets
startups

6 key lessons on how B2B SaaS startups can succeed in hyper-competitive markets

Everyone loves to complain about how competitive their market is. But I hate to break it to you, it’s not just you. Technology has made it easier than ever to create game-changing products and every single industry is only going to get more competitive.
Steli Efti
9 min read
9 steps to create a virtual summit: 7,827 subscribers and 55 interviews
marketing

9 steps to create a virtual summit: 7,827 subscribers and 55 interviews

In hindsight, it sounds a little crazy deciding to create a virtual summit from scratch in less than just two months.
Ryan Robinson
53 min read
How Close built a killer content marketing machine
marketing

How Close built a killer content marketing machine

There’s a reason why we've created so much content over the last four years, and it’s not just because we like hearing ourselves talk.
Steli Efti
7 min read
Microconf 2016 Q&A with Steli Efti & Hiten Shah
sales conference

Microconf 2016 Q&A with Steli Efti & Hiten Shah

If you're an entrepreneur running a self-funded startup, here's the full recording of a Q&A session with Hiten Shah & Steli Efti at Microconf 2016.
Crystal Williams
41 min read
The winning growth formula: How marketing, sales, and success need to get their shit together
marketing

The winning growth formula: How marketing, sales, and success need to get their shit together

I recently gave a presentation at Growth Marketing Conference, sharing the lessons I’ve learned about creating alignment between marketing, sales, and success. Find out why it’s so important, how to recognize signs of misalignment, and most importantly how to align these three departments.
Steli Efti
9 min read
New book by Steli Efti & Hiten Shah: From 0 to 1,000 customers and beyond
marketing

New book by Steli Efti & Hiten Shah: From 0 to 1,000 customers and beyond

If you work on growing a B2B startup—whether as founder, marketer or sales person—grab a free copy of our latest book: From 0 to 1,000 customers and beyond - The 4 steps to scaling your B2B customer acquisition.
Ramin Assemi
1 min read
Killing the startup myth: “We never marketed our product”
startups

Killing the startup myth: “We never marketed our product”

What’s the quickest way to tell any investor, advisor, or experienced entrepreneur that you have no idea what you’re doing? Simple. Just tell them this: “We didn’t spend any money on marketing.”
Steli Efti
4 min read