5 no-nonsense ways to improve the relationship between marketing and sales
sales

5 no-nonsense ways to improve the relationship between marketing and sales

You’ll read everywhere on LinkedIn and Twitter about the importance of cross-collaboration between marketing and sales teams, but is any work actually getting done to make improvements?
Bojana Vojnovic
5 min read
The secret for aligning Sales and Marketing like never before: Revenue Attribution
sales

The secret for aligning Sales and Marketing like never before: Revenue Attribution

How do you bring about a more unified approach to marketing and selling while respecting the necessary boundaries? The secret lies in Revenue Attribution.
Jeremy Sacramento
10 min read
Why LinkedIn is a must-use content distribution channel for sales pros
marketing

Why LinkedIn is a must-use content distribution channel for sales pros

If you want to connect with senior level decision-makers, LinkedIn is the place to be. Here's how you can quickly establish trust and credibility on the platform.
Ross Simmonds
6 min read
Why great content is a must for SaaS sales teams
marketing

Why great content is a must for SaaS sales teams

The value of having a growing library of content at your fingertips is massive. We break down three specific roles content can play in the world of SaaS sales that'll keep your pipeline full and sales calls productive.
Ross Simmonds
6 min read
How to use content marketing to sell more (A guide for inside sales teams)
marketing

How to use content marketing to sell more (A guide for inside sales teams)

Content marketing is more than just a tool for building brand awareness. It has the potential to be your key driver for conversions, if you're willing to invest time. Here's a guide to help you get started.
Ross Simmonds
6 min read
6 key lessons on how B2B SaaS startups can succeed in hyper-competitive markets
startups

6 key lessons on how B2B SaaS startups can succeed in hyper-competitive markets

Everyone loves to complain about how competitive their market is. But I hate to break it to you, it’s not just you. Technology has made it easier than ever to create game-changing products and every single industry is only going to get more competitive.
Steli Efti
9 min read
9 steps to create a virtual summit: 7,827 subscribers and 55 interviews
marketing

9 steps to create a virtual summit: 7,827 subscribers and 55 interviews

In hindsight, it sounds a little crazy deciding to create a virtual summit from scratch in less than just two months.
Ryan Robinson
53 min read
How Close built a killer content marketing machine
marketing

How Close built a killer content marketing machine

There’s a reason why we've created so much content over the last four years, and it’s not just because we like hearing ourselves talk.
Steli Efti
7 min read