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4 powerful sales outreach ideas that will increase your success rates
outbound sales

4 powerful sales outreach ideas that will increase your success rates

I’m going to be honest with you: No matter how great a salesperson you are, you can benefit from some new ideas every now and then.
Steli Efti
4 min read
How to launch a cold canvassing campaign: 5 simple steps
outbound sales

How to launch a cold canvassing campaign: 5 simple steps

You are relentlessly dialing hundreds of numbers every day. When you’re directed to voicemail, you’re religiously following up. Even when you get rejected, you pull your chin up and keep calling because you know it’s a numbers game.
Steli Efti
11 min read
Inbound or outbound sales—which one should you focus on?
sales

Inbound or outbound sales—which one should you focus on?

Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach?
Steli Efti
25 min read
Outbound sales CRM: What it is and which is best for your team
outbound sales

Outbound sales CRM: What it is and which is best for your team

What's the most important tool in outbound sales? If you said "a phone," you're right. Well, sort of. If you want to kick ass at cold calling, you need something way more powerful than a phone.
Steli Efti
12 min read
Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years
outbound sales

Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

Excerpt from the 2nd edition of From Impossible to Inevitable 2nd Edition
Aaron Ross
8 min read
Guide to outbound sales: Best strategies, tools, and tips
outbound sales

Guide to outbound sales: Best strategies, tools, and tips

Lots of people will tell you that outbound sales is a lost cause—that inbound is the only way to go, and that anyone doing outbound is wasting their time.
Steli Efti
17 min read
Sales Benchmarks: The 30/50 rule for cold emailing & cold calling
email

Sales Benchmarks: The 30/50 rule for cold emailing & cold calling

One of the hardest things about being a sales rep is knowing if you’re doing a good enough job. But what is “good enough?” You might feel like you’re crushing it with your cold email campaigns only to find out your competition is getting double your response rate.
Steli Efti
6 min read
3 strategies for getting past gatekeepers
outbound sales

3 strategies for getting past gatekeepers

How often do you reach a decision-maker on the first call? It’s rare, I know. Most of the time, you connect with an executive assistant, office administrator, or intern. They’re the gatekeepers, right? The first obstacle between you and the close.
Steli Efti
4 min read