This is it: Demo day. The day you’ve been waiting for, and the day every moment in your incubator was preparing you for. Are you ready?

Want to sharpen your sales pitch? Make your cold emails more effective? Create a more compelling value proposition? Perfect your sales script? Here's what most people do to achieve that:

She had raised a seed round, put a great technical team together, and they developed a great enterprise product. Now she wanted to raise a Series A, and asked for my feedback on her investor pitch.

Do you know these prospects that are great fit for your offer, yet they don't buy? They're engaged during the sales process. There are no insuperable objections in the way of closing the deal. Yet, they postpone their buying decision until next quarter... again and again.

I recently got an email from Vivek, one of my blog readers, who had to pitch to a massive car company. It was a high-pressure sales situation for Vivek. The stakes were high as a lot depended on this deal and he had just one shot.

A lot of salespeople start pitching way too early in a sales call. This almost always shuts down your chances of closing a deal. Want to know how to work your way to the perfect time to pitch? And a failproof method to find out exactly how to customize your pitch for every prospect?

If you want to gain more traction for your startup and get more signups for your product or service, then these tried-and-tested steps to building a sales pitch will be invaluable.