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How to kill the feature creep monster: Launch and sell early!
lean sales

How to kill the feature creep monster: Launch and sell early!

Which features should you add to your product before you can start selling it? Many founders get overpowered by the feature creep monster early in the development of their product. They stifle the progress of their startup because they get too hung up on thoughts like:
Steli Efti
6 min read
EdTech Sales: The ultimate guide to selling to schools during COVID-19
saas sales

EdTech Sales: The ultimate guide to selling to schools during COVID-19

Due to the ongoing COVID-19 situation, EdTech companies are facing a set of unique challenges and opportunities. Learn what these companies did to adapt their sales process, with 17 expert strategies to help you succeed, in spite of the crisis.
Amy Copadis
19 min read
7 ways to create urgency in B2B sales (and close deals faster)
enterprise sales

7 ways to create urgency in B2B sales (and close deals faster)

When selling SaaS products to businesses and enterprises, how can you move the sale ahead when a prospect is stalling? What can you do to accelerate the sale and close the deal sooner? There are essentially three ways of creating urgency in SaaS sales.
Steli Efti
5 min read
SaaS sales: How to sell annual contracts [phone scripts and email templates]
startup sales

SaaS sales: How to sell annual contracts [phone scripts and email templates]

Steli Efti
9 min read
B2G sales: How tiny startups can sell to government agencies
sales

B2G sales: How tiny startups can sell to government agencies

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales.
Steli Efti
12 min read
5 ways to optimize your SaaS sales process
saas sales

5 ways to optimize your SaaS sales process

If you want to beat the competition, you don’t necessarily have to be bigger or stronger. But you do have to be faster. Optimization is every SaaS company’s secret weapon. But where do you start?
Steli Efti
7 min read
Selling SaaS to SMBs? Know your stakeholders (or lose deals)
saas sales

Selling SaaS to SMBs? Know your stakeholders (or lose deals)

Stakeholders? Come on Steli, we’re selling to SMBs. Not enterprise. We don’t have to worry about stakeholders.
Steli Efti
7 min read
Why service is the most important part of SaaS
saas

Why service is the most important part of SaaS

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company.
Steli Efti
5 min read