Let’s keep selling through this.  Our commitment to you in these uncertain times →
What the future of sales coaching looks like (SaaS specific)
saas

What the future of sales coaching looks like (SaaS specific)

In today’s SaaS landscape, salespeople have a hard path in front of them. Prospects are now in control of their buying process, as they have the resources to make decisions right at their fingers.
Steli Efti
5 min read
The Non-Ideal Customer Profile: How knowing who not to sell to can save your company
saas

The Non-Ideal Customer Profile: How knowing who not to sell to can save your company

Picture this: You’re the founder of an early stage SaaS company. You’ve been prospecting and going after your first few clients, when all of a sudden, a massive enterprise company starts waving cash in front of you. They found you and they want to buy what you’re selling.
Steli Efti
6 min read
How to make the transition from services to software
software

How to make the transition from services to software

When you run a services business, it’s only natural to think, “You know, this would be a whole lot easier if we were a software company.”
Steli Efti
5 min read
Why service is the most important part of SaaS
saas

Why service is the most important part of SaaS

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company.
Steli Efti
5 min read
Clouded judgement: Convince your sales team to move from on-premise software to SaaS
sales

Clouded judgement: Convince your sales team to move from on-premise software to SaaS

By 2018, the enterprise SaaS market is expected to increase five times over and be worth a whopping $50.8 billion in revenue, representing over a quarter of the entire worldwide enterprise application market. There’s no doubt about it: SaaS is the future of the software industry.
Steli Efti
5 min read
Death by data: Numbers are killing your business
saas

Death by data: Numbers are killing your business

"When we let data drive our marketing, we all too often optimize for things that are easy to measure, not necessarily what matters most." — Ezra Fishman Too many startups focus on the numbers, rather than the people behind the numbers.
Steli Efti
3 min read
How to sell SaaS: 9 tips for startup sales success
sales

How to sell SaaS: 9 tips for startup sales success

At Close, we know how to sell SaaS. We began as Elastic, Inc., an outsourced sales solution for Silicon Valley startups. After we developed Close for internal use, we pivoted and began to sell our inside sales software to SaaS sales teams.
Steli Efti
7 min read
MicroConf 2015: How to build a solo SaaS sales machine
saas

MicroConf 2015: How to build a solo SaaS sales machine

MicroConf is the conference for self-funded startups and single founder software companies. That's why Steli gave a talk at MicroConf on how to build your own SaaS sales machine if you don't have piles of money from venture capitalists lying around.
Ramin Assemi
44 min read