SaaS integrations: How they can help sales teams close more deals
integrations

SaaS integrations: How they can help sales teams close more deals

SaaS integrations are no longer a point of differentiation in the tech industry. They are a requirement. As the standard for ease-of-use continues to rise, it's important to consider your company's options when introducing or augmenting integrations capabilities.
David Molot
10 min read
What the future of sales coaching looks like (SaaS specific)
saas

What the future of sales coaching looks like (SaaS specific)

In today’s SaaS landscape, salespeople have a hard path in front of them. Prospects are now in control of their buying process, as they have the resources to make decisions right at their fingers.
Steli Efti
5 min read
The Non-Ideal Customer Profile: How knowing who not to sell to can save your company
saas

The Non-Ideal Customer Profile: How knowing who not to sell to can save your company

Picture this: You’re the founder of an early stage SaaS company. You’ve been prospecting and going after your first few clients, when all of a sudden, a massive enterprise company starts waving cash in front of you. They found you and they want to buy what you’re selling.
Steli Efti
6 min read
How to make the transition from services to software
software

How to make the transition from services to software

When you run a services business, it’s only natural to think, “You know, this would be a whole lot easier if we were a software company.”
Steli Efti
5 min read
Why service is the most important part of SaaS
saas

Why service is the most important part of SaaS

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company.
Steli Efti
7 min read
Clouded judgement: Convince your sales team to move from on-premise software to SaaS
sales

Clouded judgement: Convince your sales team to move from on-premise software to SaaS

By 2018, the enterprise SaaS market is expected to increase five times over and be worth a whopping $50.8 billion in revenue, representing over a quarter of the entire worldwide enterprise application market. There’s no doubt about it: SaaS is the future of the software industry.
Steli Efti
5 min read
Death by data: Numbers are killing your business
saas

Death by data: Numbers are killing your business

"When we let data drive our marketing, we all too often optimize for things that are easy to measure, not necessarily what matters most." — Ezra Fishman Too many startups focus on the numbers, rather than the people behind the numbers.
Steli Efti
3 min read
How to sell SaaS: 9 tips for startup sales success
sales

How to sell SaaS: 9 tips for startup sales success

At Close, we know how to sell SaaS. We began as Elastic, Inc., an outsourced sales solution for Silicon Valley startups. After we developed Close for internal use, we pivoted and began to sell our inside sales software to SaaS sales teams.
Steli Efti
7 min read