How to run a successful discovery meeting using the right sales deck
sales meeting

How to run a successful discovery meeting using the right sales deck

Discovery meetings are like the first dates of the sales world: Here is where you either make or break the relationship. Learn how to set a clear discovery meeting agenda, the types of questions you should ask, and how a discovery sales deck can help you improve your process.
Steli Efti
August 30, 2021
15 best cold calling books to take your sales team to new levels
cold calling

15 best cold calling books to take your sales team to new levels

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects, sending cold emails, booking meetings, maybe following up a couple of times, and finally closing the deal.
Steli Efti
February 12, 2021
When should you invest in a predictive dialer?
cold calling

When should you invest in a predictive dialer?

A predictive dialer makes selling so much more exciting, doesn’t it? Sales teams that have it, have superpowers of sorts—they can close more sales, can reach a wider audience and don’t have to worry about wasting time listening to voicemails or busy tones when making outbound calls.
Steli Efti
February 12, 2021
Looking for a sales CRM with built-in calling? Here are 5 things to know
crm

Looking for a sales CRM with built-in calling? Here are 5 things to know

Thanks to CRM software most sales teams can’t complain much today.
Steli Efti
February 12, 2021
Cold calling: How to respond to "I don't have time"?
cold calling

Cold calling: How to respond to "I don't have time"?

Unless you’re cold calling someone whose office is on fire, there’s a good chance they have time for you.
Steli Efti
January 14, 2021
Cold calling? Hit the right tone with these 3 sales voice techniques
sales calls

Cold calling? Hit the right tone with these 3 sales voice techniques

There’s a cold, hard truth about cold calling few sales reps want to admit: It doesn’t actually matter what you say. Sure, you can practice your script until your lips go numb. But those first few words out of your mouth are way less important than how you sound.
Steli Efti
September 22, 2021
Sales Benchmarks: The 30/50 rule for cold emailing & cold calling
email

Sales Benchmarks: The 30/50 rule for cold emailing & cold calling

One of the hardest things about being a sales rep is knowing if you’re doing a good enough job. But what is “good enough?” You might feel like you’re crushing it with your cold email campaigns only to find out your competition is getting double your response rate.
Steli Efti
January 24, 2022
How to use UX to design high-converting cold emails, calls, and product demos
startup sales

How to use UX to design high-converting cold emails, calls, and product demos

As salespeople, we can be naturally selfish. When we write emails or make cold calls, we’re only concerned with what we want: a response, a demo, a sale. But we don’t think about what our prospect is experiencing. And this is a huge missed opportunity.
Steli Efti
December 5, 2020
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