Cold calling: How to respond to "I don't have time"?
cold calling

Cold calling: How to respond to "I don't have time"?

Unless you’re cold calling someone whose office is on fire, there’s a good chance they have time for you.
Steli Efti
6 min read
Cold calling? These 3 simple voice techniques will help you close more deals
sales calls

Cold calling? These 3 simple voice techniques will help you close more deals

There’s a cold, hard truth about cold calling few sales reps want to admit: It doesn’t actually matter what you say. Sure, you can practice your script until your lips go numb. But those first few words out of your mouth are way less important than how you sound.
Steli Efti
6 min read
Sales Benchmarks: The 30/50 rule for cold emailing & cold calling
email

Sales Benchmarks: The 30/50 rule for cold emailing & cold calling

One of the hardest things about being a sales rep is knowing if you’re doing a good enough job. But what is “good enough?” You might feel like you’re crushing it with your cold email campaigns only to find out your competition is getting double your response rate.
Steli Efti
7 min read
How to use UX to design high-converting cold emails, calls, and product demos
startup sales

How to use UX to design high-converting cold emails, calls, and product demos

As salespeople, we can be naturally selfish. When we write emails or make cold calls, we’re only concerned with what we want: a response, a demo, a sale. But we don’t think about what our prospect is experiencing. And this is a huge missed opportunity.
Steli Efti
6 min read
Here's how you REALLY know if a sales call went well
sales calls

Here's how you REALLY know if a sales call went well

You hang up the phone… An hour long sales call is now in the books. It was a quality lead you’ve been trying to get time with for a while.
Steli Efti
5 min read
How to know when exactly you should contact your prospects
sales calls

How to know when exactly you should contact your prospects

When we talk about sales strategies, it’s easy to obsess over specifics. How to write the best cold email or sales script. Where to find your prospects. How to ask for the close. But there’s one crucial fundamental that so many salespeople ignore: Timing.
Steli Efti
5 min read
Improve your cold emails with this simple mind-reading technique
cold calling

Improve your cold emails with this simple mind-reading technique

You’ve sent a bunch of cold emails, but you keep getting the same one-line response: “Thanks, but we’re happy with our current solution.” So what can you do to attract prospects who already have a vendor in place?
Steli Efti
4 min read
11 cold calling tips to get prospects to stay on the line
cold calling

11 cold calling tips to get prospects to stay on the line

If you think cold calling is a dead form of outreach, you’re wrong.
Brad Smith
11 min read