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B2B cold calling [FREE 1 hour crash course]
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B2B cold calling [FREE 1 hour crash course]

Cold calling is a powerful tool to grow your business. Done correctly, cold calling will allow you to build rapport and trust, to display authority, and to increase the desire for your product or service.
Ramin Assemi
60 min read
Data-driven sales: The 3 cold calling and emailing metrics that matter
cold calling

Data-driven sales: The 3 cold calling and emailing metrics that matter

Tracking sales data is a lot like dieting. You know you should do it. You know it’s good for you. You might even know how to do it. But do you? Probably not.
Steli Efti
7 min read
The fastest way to become a cold calling pro
cold calling

The fastest way to become a cold calling pro

Want to know what the fastest and most effective way is to become great at cold calling? It’s a simple two-fold approach I’ll share in this post.But before we go into that, let’s dispel some widespread myths when it comes to improving your phone sales skills.
Steli Efti
4 min read
Cold calling? You lost me at hello
cold calling

Cold calling? You lost me at hello

If you’re doing cold calls the way most sales reps do it, you’re already losing out with the first words coming out of your mouth. It’s a really bad opening move that determines the outcome of the battle from the get-go. Want to know what I’m talking about?
Steli Efti
4 min read
3 questions to ask yourself before making that sales call
cold calling

3 questions to ask yourself before making that sales call

Most sales reps think deals are won or lost when you’ve got the prospect on the phone. They’re wrong. You win or lose the deal before you even pick up the phone and dial; it’s your state of mind that determines the outcome of the call more than anything else.
Steli Efti
3 min read
Cold calling: The ethical bait-and-switch trick
cold calling

Cold calling: The ethical bait-and-switch trick

Many different kinds of businesses use the bait-and-switch technique. In some industries, it’s almost become a standard practice we as consumers come to expect (e.g., a flight that’s advertised as $224 after all the fees, taxes, and surcharges costs $826).
Steli Efti
7 min read
Cold calling jiu-jitsu: How to respond to "send me more information"?
cold calling

Cold calling jiu-jitsu: How to respond to "send me more information"?

Many sales reps don't even see their prospect's requests to receive some info materials as an obstacle. Early on in a cold call, a prospect will ask, "Can you send me some more information? I'll review it and get back to you."
Steli Efti
4 min read
Sales mindset: How to recover from a bad sales call?
sales

Sales mindset: How to recover from a bad sales call?

If you’re part of an inside sales team, this scenario is probably familiar to you:
Steli Efti
3 min read