Industry event season is upon us. Industry events provide opportunities that your sales team can’t get elsewhere. When your team attends an event, they learn new skills, make new connections and introduce your company to new audiences.

Conference season is here, and I'm excited about traveling to different cities and meeting others who are committed, as I am, about succeeding in sales.

If you're an entrepreneur running a self-funded startup, here's the full recording of a Q&A session with Hiten Shah & Steli Efti at Microconf 2016.

Hustling is about showing up, following up, and possibly messing up until you hear "yes". But success isn't just about hearing yes—it's also about learning to say "no". Learning to say that one word is the difference between hyperfocused and successful startups vs distracted and failing startups.

Sales automation has its place but if you want to increase your sales through the power of human interaction, Steli shows you the call and email tactics you need in his Business of Software (BoS) talk. (The transcript, slides, and notes can be found here.)