How to negotiate like a pro
sales negotiation

How to negotiate like a pro

Whether you're negotiating with customers, partners or investors - the fundamental rules of every negotiation are the same. It's all about creating agreements between parties with different interests and objectives.
Ramin Assemi
4 min read
The 1 thing you need to win every negotiation
sales negotiation

The 1 thing you need to win every negotiation

There are hundreds of books on how to negotiate. You can spend a year reading them all to become a great negotiator. Or you can do the one thing that will give you the upper hand in every negotiation: be willing to walk away.
Steli Efti
7 min read
The most powerful negotiation tactic ever? Shut the fuck up!
sales negotiation

The most powerful negotiation tactic ever? Shut the fuck up!

Most startup founders don’t think of themselves as master negotiators and struggle to come up with the right things to say in crucial moments. These moments are the perfect time to exercise one of sales’ most valuable tricks: silence.
Steli Efti
4 min read
End of sales cycle and a hot prospect turns cold?
sales negotiation

End of sales cycle and a hot prospect turns cold?

Every sales rep has experienced this: You've got a deal in the pipeline, you're very confident that it'll close. The prospect and you have several positive sales conversations, he's qualified, has tried your product and expressed buying interest.
Steli Efti
5 min read
How to renegotiate a deal?
sales negotiation

How to renegotiate a deal?

It can happen to the best of us. We pursue a deal, negotiate for the terms, put in all this effort and get them to sign the dotted line. Only to figure out a short while later, that the terms of the deal are bad. That’s sellers remorse.
Steli Efti
4 min read
Easiest negotiation hack ever? Postpone!
sales

Easiest negotiation hack ever? Postpone!

Imagine you're talking with a prospect that loves your product, and they would be willing to buyif only [insert objection X]. Objection X can be anything, but most commonly in sales, it's pricing. So let's use that as an example.
Steli Efti
4 min read
This LOI template will close deals quicker (works for all kinds of contracts)
startup sales

This LOI template will close deals quicker (works for all kinds of contracts)

Are you in the final stages of negotiating a deal with a large customer or partner? And now you need to send over the paperwork?
Steli Efti
3 min read
How to give references that sell: Startup sales negotiations 101
startup sales

How to give references that sell: Startup sales negotiations 101

When you're talking with prospective clients, they'll sometimes ask you for references. They want to talk with someone other than you to get a real customer's perspective on your product and service.References of happy customers are one of the most powerful sales tools you have.
Steli Efti
4 min read