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How to handle price objections
startup sales

How to handle price objections

When someone tells you your product is too expensive, it's not always about the price. A classic sales mantra is that if a prospect gives you the price is too high objection, you simply haven't communicated enough value.
Steli Efti
4 min read
5 ways to overcome the "Your product is too complicated" sales objection
sales objections

5 ways to overcome the "Your product is too complicated" sales objection

If you're selling anything more complex than paper clips, your product can be intimidating. It could be software, or office equipment, or social media management. Any of those things can seem very complicated.
Steli Efti
9 min read
How to close deals when you have bad reviews
sales objections

How to close deals when you have bad reviews

Every salesperson has to deal with sales objections. It’s part of the job. And with practice, you’ll become much more comfortable dealing with them.
Steli Efti
7 min read
Overcoming objections in sales: 40+ examples, tactics, and rebuttals
sales objections

Overcoming objections in sales: 40+ examples, tactics, and rebuttals

Nothing defeats an inexperienced salesperson faster than an unexpected objection. Most salespeople invest hours perfecting their pitch without a second though to what comes afterwards. But even a perfect pitch can be ruined by poor objection handling.
Steli Efti
25 min read
How to sell to prospects who want more features
sales objections

How to sell to prospects who want more features

Here's a situation salespeople find themselves in often: your potential buyer wants more features from the product. They want a "feature-complete solution" that checks off all the boxes.
Steli Efti
7 min read
Sales objection: We're already doing this in-house
sales objections

Sales objection: We're already doing this in-house

Dealing with sales objections is always difficult. But if you sell a product or solution that your clients could create for themselves, in-house, you face a unique objection:
Steli Efti
5 min read
How to convince your prospects to switch software (REPUB DRAFT)
startup sales

How to convince your prospects to switch software (REPUB DRAFT)

When you talk to prospects about switching software, you almost always encounter resistance. So how can you manage—and overcome—that resistance?
Steli Efti
3 min read
Are buyers liars?
sales psychology

Are buyers liars?

You know the drill. Prospects are inconsistent—they say one thing and do another. “Your product is too expensive,” they say, right before closing a deal with a competitor that costs even more. “We need more time,” you hear, then suddenly they're back with an answer the next day.
Steli Efti
6 min read