b2b sales
B2B data: The 5 main types & how to use them in your sales process
As a sales leader, you use data to drive decisions. B2B data for sales teams includes information about contacts, companies, technology, and buying intent. High-performing teams use this data to build an ABM strategy, improve lead scoring, and pinpoint key moments for sales outreach.
Amy Copadis
November 16, 2021