Everybody is wondering what to do during this crisis. We’re all going through a completely new experience, and we’re facing challenges that many of us have never faced before.

Let’s be real for a second: we’re all stressed. There is not a single person on earth right now who is not stressed. Some of us are facing the health crisis with valid concern for our friends and families. Some of us are looking at a completely new work situation.

The world is shutting down. Things are changing every day. And although I don’t have any clue what’s going to happen, I do have experience selling during a downturn. This is how I keep selling during a crisis, and you can too.

As the outbreak situation continues to unfold, more and more companies are transitioning their teams to work remotely. Selling in this climate requires new ways of communicating with your customers and promoting your product.

Anxiety around the world is ramping up to never-before-seen levels. That’s why you need to use the time you have in meetings with your team and with your customers to allay their fears and give them a judgment-free space where they can express themselves.

Everyone is panicking. And with good reason. So, how are you approaching your prospects and customers during a time when their mind is pretty much guaranteed to be on the COVID-19 crisis?

The current Coronavirus is changing the sales landscape at break neck speed. Companies are faced with the challenge of having to quickly adapt their sales strategy, work environment, and business finances to pull through this crisis.

It's unprecedented: The world is in chaos, and everyone's work situation has changed drastically for the foreseeable future. You're realizing for the first time that working from home isn't what you thought it would be, and your numbers are down. Really down.