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Hiring for startups: How to recruit the un-recruitable
sales recruiting

Hiring for startups: How to recruit the un-recruitable

Startup recruiting is hard. The challenge is twofold: finding incredible talent and then making them want to join your team.
Steli Efti
6 min read
Ultimate sales hiring guide for B2B startup founders (the 4 key stages of sales hiring)
sales management

Ultimate sales hiring guide for B2B startup founders (the 4 key stages of sales hiring)

I often talk about sales hiring with B2B startup founders who are beginning to see success. They've developed their product to a point where the few customers they have keep using it regularly. Their retention rates are okay and they have early signs of revenue growth.
Steli Efti
10 min read
How to recruit your first top-notch sales rep for your startup
sales recruiting

How to recruit your first top-notch sales rep for your startup

Most startups suck at outbound sales recruiting. They either recruit too early, or too late. Too aggressively, or too passively. They pursue the wrong candidates, or no candidates at all (fyi: good salespeople are not going to come to you).
Steli Efti
5 min read
Startups: This is how you design a winning sales commission structure
startup sales

Startups: This is how you design a winning sales commission structure

If you're faced with the challenge of developing a commission structure for your first sales hire as a startup, there are two very different ways you can go about it.
Steli Efti
4 min read
Why you need to hire hustlers not sales veterans for your startup!
sales management

Why you need to hire hustlers not sales veterans for your startup!

How to find the best sales talent for your cash-strapped startup? Hint: it’s not where 90% of entrepreneurs search.
Steli Efti
2 min read
The 5 biggest risks when hiring salespeople for your startup!
sales management

The 5 biggest risks when hiring salespeople for your startup!

When startup founders decide to hire their first salesperson, they try to assess the risks involved in changing their engineering-focused culture by bringing in someone for sales.They know what the upside could be, but wonder what the downside of making their first sales hire might look like.
Steli Efti
3 min read