Roland Ligtenberg and his team at Housecall Pro have been using SMS as a critical part of their sales process for some time. We had their team participate in our closed SMS beta to provide that same honest and direct feedback our product team has always relied on.

Over the last decade, we’ve seen SMS emerge as one of the most common forms of communication used across the world. But until recently, it has not always been considered “good form” to use SMS in a business or sales context.