Sales Strategy

The strategies you employ during your sales process, will make or break the effectiveness of your team. Here's our collection of all the best sales strategies, delivered in guides, examples, case studies and more.


9 Ways to Use LinkedIn to Boost B2B Sales (Social Selling)
B2B Sales

9 Ways to Use LinkedIn to Boost B2B Sales (Social Selling)

LinkedIn is one of the world’s most powerful B2B tools, and if you’re not already using it, you’re behind. Here’s how to leverage it!
Amy Copadis
January 16, 2023
What to Do When Customers Ask for a Discount
B2B Sales

What to Do When Customers Ask for a Discount

Everybody wants a deal. While giving 10 or 20% off might not seem like a big deal, discounts can kill your company.
Danielle Antosz
January 4, 2023
Account Based Sales: How to Close More High-Value Deals in 2023
Sales Strategy

Account Based Sales: How to Close More High-Value Deals in 2023

Is account based sales suitable for your company? Here's what it is, who should use it--and how to build a successful strategy.
Danielle Antosz
January 3, 2023
What is a Sales Promotion? Tips and Examples to Close More Deals
Sales Strategy

What is a Sales Promotion? Tips and Examples to Close More Deals

All the cool kids are running sales promotions. Should you? Let's see the different types of sales promos (+ examples!) and 5 strategies to use.
Jacob Thomas
December 7, 2022
Social Selling vs Cold Calling: Which is More Effective in 2023?
Sales Calling

Social Selling vs Cold Calling: Which is More Effective in 2023?

Cold calling and social selling are two viable strategies for success in today’s jam-packed market, but which one is better? Let’s take a look.
Amy Copadis
December 6, 2022
How to Fix a Leaky Sales Funnel
Sales Strategy

How to Fix a Leaky Sales Funnel

A leaky sales funnel wastes time and money. Here's how to improve your conversion rates by plugging those pesky funnel leaks.
Adela Belin
November 30, 2022
9 Tips for Personal Selling that Guarantee Success in 2023
B2B Sales

9 Tips for Personal Selling that Guarantee Success in 2023

Personal, face-to-face selling is back post-pandemic. Brush off the dust and rust, and test out these tips for closing deals during in-person sales calls.
Steli Efti
November 7, 2022
How to Sell to Millennials & Gen Z (B2B): Selling to Millennials Explained
SaaS Sales

How to Sell to Millennials & Gen Z (B2B): Selling to Millennials Explained

Today, 60% of tech buyers are Millennials; Gen Z isn't far behind. Learn how to sell to Millennials by offering self-serve, sharing expertise, & partnering well.
James Urie
October 27, 2022
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