Sales Strategy

The strategies you employ during your sales process, will make or break the effectiveness of your team. Here's our collection of all the best sales strategies, delivered in guides, examples, case studies and more.


What is Lead Scoring & How to Successfully Use Lead Scoring Models
Sales Strategy

What is Lead Scoring & How to Successfully Use Lead Scoring Models

Lead scoring is assigning values to your leads to indicate their conversion probability. Learn how to create a robust model around it.
Chintan Zalani
September 16, 2022
How to Close a Sale: 30 Deal Closing Techniques, Tips & Questions to Ask
Sales Strategy

How to Close a Sale: 30 Deal Closing Techniques, Tips & Questions to Ask

Learn how to close a sale like a pro: Dive into 30 sales closing techniques, plus closing questions you can use to move deal across the finish line.
Steli Efti
September 8, 2022
How to Use an Affiliate Program to Increase Sales (and Acquire More Leads)
Sales Strategy

How to Use an Affiliate Program to Increase Sales (and Acquire More Leads)

An affiliate program allows you to tap into an enthusiastic audience about your product or service and gain access to new leads.
Sam Hops
August 16, 2022
25 Best Sales Strategies (Free Template): Guide, Plans & Examples for Startups and SMBs in 2022
Sales Strategy

25 Best Sales Strategies (Free Template): Guide, Plans & Examples for Startups and SMBs in 2022

Having the right sales strategy can make or break your business. Learn how to build a sales strategy template, plus we're highlighting 25 sales strategies, examples & plans from real teams.
Ryan Robinson
September 16, 2022
The Direct Sales Model: Is It Right for Your Business?
Sales Strategy

The Direct Sales Model: Is It Right for Your Business?

The direct sales model puts your company in direct contact with customers, meaning you have more control over how people see your brand. But, if you want to pull it off correctly, the direct sales model takes effort to actually sell your product. Ready to get your hands dirty with direct sales?
Amy Copadis
July 12, 2022
How to Create a Sales Plan: Tips, Examples & Free Sales Plan Template
Sales Strategy

How to Create a Sales Plan: Tips, Examples & Free Sales Plan Template

Your sales plan is the who, what, why, when and how to hit your sales goals. Learn how to create a sales plan template, see examples and get tips to improve your sales strategies.
Ryan Robinson
August 10, 2022
How to close more deals with team selling (in 3 steps)
Sales Strategy

How to close more deals with team selling (in 3 steps)

Team selling is when individual sales reps collaborate on demos, sales calls, and meetings to close complex deals. Learn how to start this strategy in 3 steps.
Steli Efti
June 28, 2022
What is relationship selling? Everything you need to know
Sales Strategy

What is relationship selling? Everything you need to know

Relationship selling is the act of building deep connections with prospects in order to close deals. Read on to learn how to use this strategy to maximize results.
Steli Efti
June 22, 2022
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