Build a customer intimacy strategy: 12 methods for startups + examples
startup culture

Build a customer intimacy strategy: 12 methods for startups + examples

A customer relationship is like a marriage: if you want it to last, you need to keep working on it. Learn how to build a customer intimacy strategy that works from day 1.
Steli Efti
10 min read
How to keep employees happy during the Great Resignation
startup hiring

How to keep employees happy during the Great Resignation

Wondering how to keep employees happy in the middle of the Great Resignation? Learn how to retain top talent & think more long-term than your competitors.
Steli Efti
8 min read
Virtual retreat ideas: How to plan & host a kickass remote team retreat
startup culture

Virtual retreat ideas: How to plan & host a kickass remote team retreat

Setting up a virtual retreat is easy. But making it both productive, impactful, and fun—not so easy. Here's how we did it for our remote company.
Steli Efti
15 min read
Managing startup teams: Parenthood, death, and other personal issues
startup culture

Managing startup teams: Parenthood, death, and other personal issues

As a startup founder, your team is your most valuable asset. Yet in the day-to-day of building a company, it’s easy to forget they’re also individuals—ones with families, loved ones, and lives outside of work.
Steli Efti
5 min read
Want to move up the startup ladder? Start managing from day one
startup culture

Want to move up the startup ladder? Start managing from day one

Salespeople are an ambitious group. We want to close more deals. Blast through quotas. Beat the competition. But it’s not just sales ambitions that we set our sights on. We’re also ambitious about moving up in our careers.
Steli Efti
5 min read
From on-premise to fully remote startup: How we designed an amazing company culture (no office needed)
startup culture

From on-premise to fully remote startup: How we designed an amazing company culture (no office needed)

There’s no perfect way to run a remote company, but there are a few things you can do to build a vibrant and successful team.
Steli Efti
7 min read
How to crush remote team retreats
startup culture

How to crush remote team retreats

When we started doing Close team retreats, there wasn’t much planning involved.
Steli Efti
8 min read
Sales managers, here's how to handle a rebellious rep
sales management

Sales managers, here's how to handle a rebellious rep

You’re managing a successful sales team, but one of your reps frequently rebels against you. They don’t play by the rules, and they resist many of your directions.
Steli Efti
4 min read