7 excellent sales collateral tips that can help your startup grow
startup sales

7 excellent sales collateral tips that can help your startup grow

In today’s competitive market, you need to rely on a variety of approaches to ensure you have a competitive edge. Sales collateral enables you to create content and resources that connect your prospects with your brand and help speed up the sales process.
Narayani Pandya
6 min read
How to kill the feature creep monster: Launch and sell early!
lean sales

How to kill the feature creep monster: Launch and sell early!

Which features should you add to your product before you can start selling it? Many founders get overpowered by the feature creep monster early in the development of their product. They stifle the progress of their startup because they get too hung up on thoughts like:
Steli Efti
6 min read
Master the sales follow-up with this proven formula (Tells you exactly when and how to follow-up for maximum results)
startup sales

Master the sales follow-up with this proven formula (Tells you exactly when and how to follow-up for maximum results)

Life is all about the follow-up. Especially when it comes to sales.
Steli Efti
10 min read
Sales for startups: How to do it in the early days
startup sales

Sales for startups: How to do it in the early days

So you’re in the early stages of growing your startup. You want to place a heavy emphasis on increasing sales, but you’re not entirely sure what to focus on.
Steli Efti
5 min read
How to handle price objections
startup sales

How to handle price objections

When someone tells you your product is too expensive, it's not always about the price. A classic sales mantra is that if a prospect gives you the price is too high objection, you simply haven't communicated enough value.
Steli Efti
4 min read
How to sell to non-believers: Turn doubt into trust
startup sales

How to sell to non-believers: Turn doubt into trust

“Our product works. It saves our customers a lot of money. We can prove it. Heck, we even do a pilot for them when they ask. Afterwards, they see the numbers, the data confirms our claims. But they still don’t buy!What are we doing wrong?"
Steli Efti
6 min read
Selling to bad-fit customers will kill your SaaS startup
startup sales

Selling to bad-fit customers will kill your SaaS startup

Failing to find the right audience for your business will guarantee a startup's failure. As founders tend to be fanatical about closing their first customers and hustling their way to initial traction, they need to keep in mind that not all customers are created equal.
Steli Efti
5 min read
SaaS sales: How to sell annual contracts [phone scripts and email templates]
startup sales

SaaS sales: How to sell annual contracts [phone scripts and email templates]

Steli Efti
9 min read