In today’s competitive market, you need to rely on a variety of approaches to ensure you have a competitive edge. Sales collateral enables you to create content and resources that connect your prospects with your brand and help speed up the sales process.

Which features should you add to your product before you can start selling it? Many founders get overpowered by the feature creep monster early in the development of their product. They stifle the progress of their startup because they get too hung up on thoughts like:

Life is all about the follow-up. Especially when it comes to sales.

So you’re in the early stages of growing your startup. You want to place a heavy emphasis on increasing sales, but you’re not entirely sure what to focus on.

When someone tells you your product is too expensive, it's not always about the price. A classic sales mantra is that if a prospect gives you the price is too high objection, you simply haven't communicated enough value.

“Our product works. It saves our customers a lot of money. We can prove it. Heck, we even do a pilot for them when they ask. Afterwards, they see the numbers, the data confirms our claims. But they still don’t buy!What are we doing wrong?"

Failing to find the right audience for your business will guarantee a startup's failure. As founders tend to be fanatical about closing their first customers and hustling their way to initial traction, they need to keep in mind that not all customers are created equal.