🚀  Introducing Custom Activities: Connect the dots of EVERY lead and prospect interaction →
The art of the customer visit (and why startups and SMBs should visit their customers)
customer success

The art of the customer visit (and why startups and SMBs should visit their customers)

When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface. Why not just get on a call with your customers? Or email them? You could just send them a survey, or even dig into your product analytics to surface insights.
Steli Efti
9 min read
Watch people, not clicks
unscalable startup

Watch people, not clicks

Many startup founders have this unhealthy fascination with data, metrics and analytics. They think all these numbers contain the answers to the mystery of business success.
Steli Efti
3 min read
6 things we do that don’t scale but help us succeed
unscalable startup

6 things we do that don’t scale but help us succeed

Inspired by the latest essays from Paul Graham urging startups to Do Things That Don’t Scale and followed up by 37Signal’s Jason Fried’s excellent post about why their newest product is launched using lots of strategies that don’t seem to scale, the Close Team wanted to share some of our most...
Steli Efti
4 min read