The art of the customer visit (and why startups and SMBs should visit their customers)
When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface. Why not just get on a call with your customers? Or email them? You could just send them a survey, or even dig into your product analytics to surface insights.
9 min read
Watch people, not clicks
Many startup founders have this unhealthy fascination with data, metrics and analytics. They think all these numbers contain the answers to the mystery of business success.
3 min read
6 things we do that don’t scale but help us succeed
Inspired by the latest essays from Paul Graham urging startups to Do Things That Don’t Scale and followed up by 37Signal’s Jason Fried’s excellent post about why their newest product is launched using lots of strategies that don’t seem to scale, the Close Team wanted to share some of our most...
4 min read