When someone tells you your product is too expensive, it's not always about the price. A classic sales mantra is that if a prospect tells you your price is too high, you simply haven't communicated enough value. But oftentimes it's about something else altogether—and they simply use pricing as an easy way out.
Here are the 7 most common reasons why prospects say the price is too high
They don't have enough money.
They have the money, but don't want to pay your price. They want to get a discount.
They might not be interested generally, but don't want to say that.
They might not like your product.
They might not like your company.
They might not like you.
They might not be looking to buy a product like yours.