Highly targeted lead generation can be the difference between a growing business and one that’s about to tank. Learn what is lead generation, plus strategies to implement.

New to cold calling? We’re about to dive deep into how to start cold calling, why this is a key sales strategy, and tips for successful cold calls.

Finding the right CRM—and the right sales management approach within that CRM? Priceless. Here’s how to use Close to supercharge your sales team and win more deals.

Want to get better results from your cold calling efforts? Here’s a simple step-by-step guide on how to strategically improve your outbound phone sales approach. If you are a startup that’s doing cold calling, you're always trying to improve your results.

Win over prospects, build trust from your first touch and close more deals with these tried-and-tested cold email subject lines.

Customer acquisition cost is the average spend required to get a new customer—and if it’s too high, you’re burning through resources. Learn how to optimize CAC for your business today.

Close was designed for small businesses—with comprehensive features, solid support, extensive integrations, and a mobile app—all for a fair price. Learn how to optimize your SMB workflows with Close.

Sales prospecting involves actively searching for and reaching out to new leads. The goal? Find out as quickly as possible if they're a good fit.