In this week's Sales Brief, we discuss sales cadence software, audience segmentation trends, growth at PLG companies, and more.

A sales cadence is a workflow that sales reps use to get new leads in the sales pipeline, to build solid connections with them to better prime them for a future sale.

Compare features and set up with the top sales cadence software options, including Close, SalesLoft, Outreach, Mailshake, VanillaSoft, and more. Plus, learn how the right outreach channels, easy segmentation, and personalization options should factor into your decision.

In this week's Sales Brief, we discuss the best alternatives to RocketReach, strategies for sales coaching, pipeline stagnation, and more.

The goal of effective sales coaching is to teach your team to hit consistent home runs. See how a coaching strategy starts with foundational sales content, how to divide your team for better coaching, and why live call coaching matters for your reps.

Learn about the best alternatives to RocketReach to find emails, phone numbers, and other contact details to help you build business relationships and generate leads.

Was anyone else motivated by the gold stickers you’d get from your elementary teacher after a job well done? If only we could replicate that feeling in the workplace... Turns out, we can. And it actually works REALLY well for onboarding new sales reps.

Sales coaching involves having the right data, visibility, and tools. Live call coaching platforms, like the one included in Close CRM, help you build reps’ skills in real-time, while coaching strategy tools, like Ambition or MindTickle help you build the foundation for long-term improvement.