What Can Legit Startups Learn From Shady MLM Businesses?
Think of Multi-Level Marketing (MLM) what you want - there's one thing we founders and sales reps can learn from these people.
We all know that these MLM schemes are bullshit. What they're pitching you is too good to be true. You know it.
But a really skilled MLM sales rep will be able to have that little voice in the back of your mind ask you: "... but what if this is true? What if I'm missing out? What if this is the one exception to the rule?"
All successful MLM businesses do one thing masterfully: building credibility.