New book: Leading Sales Teams Through Crisis
We can't keep selling the way we used to sell pre-COVID. The teams that survive and thrive in this pandemic are those that adapt faster to the new realities. That's why we've curated the best advice on navigating through this crisis in our latest book.
More than 30 of the sharpest minds in sales and SaaS have shared what's working for them during these unprecedented times, and the lessons they've learned responding to this crisis.
In more than 500 pages you'll discover how to:
- develop an effective crisis gameplan
- set incentives for your team that drive performance
- instill confidence in your reps that's required to keep engaging prospects when things look bleak
- adjust your business model to the new realities we're facing
- and many, many other things.
Quick bit of backstory: We've heard from a lot of sales teams that are really hurting in these times (no surprise here).
But we've also heard from others who've still been going strong. Even in hard-hit industries. For example, of one our customers is selling software to small tour operators. That industry is basically on life-support right now. And yet, their sales team has adapted and keeps performing—we tell the story in the book, including some of the specific ways the adapted to this crisis.
What we're facing now is an unprecedented challenge for all of us—and many of the things we've done in the past work no longer. But that doesn't mean "it's over".
You'd be surprised to see what's possible. Hopefully the advice we gathered in this book will help some sales teams survive and thrive throughout this crisis, and position themselves for bigger wins once we're through this.