Sales Brief: Sales conspiracies

Sales Brief: Sales conspiracies

Sales conspiracies. Firing remote employees. Crisis emails gone wrong. Sounds like the sales world is imploding, no? It's not all bad.

In this week's Sales Brief, we've pulled together some fantastic content: Tips and advice for writing crisis emails, how to let a remote employee go, where to fix your inbound sales process, and more.

But first, we'd like to announce a new book we launched recently: Leading Sales Teams Through Crisis.

If you haven't already downloaded it, we highly recommend it. It features 500+ pages of advice, guidance, and strategies from a variety of top SaaS and sales leaders.

Learn how to overcommunicate without micromanaging, why your free product strategy may need adjustment, how to use change to create new opportunities, why keeping your sanity is the first step in helping your team, and so much more. Download a free copy →

With that said, let's get into your weekly Sales Brief. 🔥🔥

How to cut costs in your tech stack and save money now

We’re in the middle of a global crisis, and no one knows how long it will be before life goes back to normal. Under the circumstances, it’s essential for businesses to cut their costs swiftly and save money wherever possible.

But does that mean you need to cut out all of your tech? How do you decide what to cut and what to keep? And how can you continue to use your favorite tools while saving money during a difficult time? This article discusses 8 creative ways to cut costs in your tech stack while still maintaining your favorite tools.


6 Mistakes to Avoid in Your Inbound Lead Follow-Up

When inbound sales and marketing works, it’s great. It’s easy, it scales well, it's efficient. But by definition, it puts a LOT of the process out of your hands. And that can lead to a lot of opportunities for things to break down and for buyers to fall through the cracks.

How can you patch these gaps? In this article, Saleshacker dives into key ways to reinforce the weak points in your buyer's journey, and fix your inbound system.


11 cringe-worthy email phrases you should avoid during the COVID-19 crisis

Have you been getting an insane amount of COVID-19 related company emails recently? So have we. But real talk...the majority of the emails are complete crap.

This might make you a little apprehensive with your own email strategy — you might be wondering how customers will digest your content. If you're doubting how to phrase your own emails, this article explores do's and don'ts for crisis emails, along with real-world examples. Don’t make the same mistakes other companies have made. Learn the RIGHT way to write crisis emails.


How to Get Good at Taking Critical Feedback

Sometimes you're going to need other people’s feedback or opinion on something you're working on. Feedback is a valuable tool for self-improvement. However, some people are just not good at taking feedback...and this can lead to negative reactions, hard feelings, or worse.

In this new Startup Chat episode, Steli and Hiten discuss why you shouldn’t take anything personally when it comes to feedback, how to get better at taking feedback, how to give feedback to someone so that they don’t take it personally, and much more.


How to fire a remote employee

So, you’ve decided to let someone go. The problem is that you’re all working remotely. That person can’t just walk into the office, have a conversation with their manager, and walk back to their desk with an empty box to collect their belongings like a bad 80’s movie. So how do you proceed?

In this article, you'll learn the best approach for firing a remote employee. In fact, it's how we do it here at Close! Using this technique, you'll be able to part ways amicably, and keep the relationship in tact after the termination.


9 Conspiracy Theories That Kill Your Sales Success

Forces hiding in the shadows are now making moves that threaten you! Not really. But in this article, Anthony Iannarino has some fun with sales conspiracy theories you might just be buying into.

None of your contacts will schedule a meeting with you. Your competitor wins because they compete on price. No one buys from a salesperson who cold calls them. Are these things you believe? You could be wearing a tin foil hat without realizing...