Sales Brief: Sales made simple
Early on in my sales career, I had an epiphany: selling is simple.
The hard part is not the actual selling...the hard part is not overcomplicating it. When customers WANT to buy, but struggle to make a purchase, you know you have a problem. This is where solution selling and insight selling come into play. Both aim to solve buying process complexity in their own unique way.
This week I wrote a comprehensive breakdown of these two sales models. You’ll learn how they differ, how they’re the same, and how to put them to practice during your sales process. Which model is right for you? Read and find out!
An overcomplicated buying process is a real issue customers face, and both solution selling and insight selling can be used to address this problem in their own unique way.
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An untrained rep can often kill a deal that a trained rep would be able to close. This is why sales training and coaching is so important: to curb deal killlers like this.
One of the key predictors of startup success is not selling to customers who want your product, but customers who NEED your product. Is this easier said than done?