The idea of a company creating a brand is common today. Think about some of the biggest companies in the world. From the golden arches at McDonald's to the "Swoosh" symbol for Nike, brands have become a large part of our surroundings.

Feeling like your sales career is stuck in place? That you’re trying to climb the ranks within your team, but it just doesn’t feel like you’re truly levelling up? Let’s be honest, you have some lofty goals for your life as a sales pro (as you should!).

There’s a certain sales mindset you need to have if you want to succeed. No matter who your prospect is, they’ll have an awful lot of hesitations, about everything from your pricing and features to the date your company was born. You need to overcome all those hurdles in order to close the deal.